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Tuesday, June 21, 2016

LeEco's Le 2 and Le Max2 Create New Flash Sales Registration Record of 150,000 in First 24 Hours

LeEco's Le 2 and Le Max2 Create New Flash Sales Registration Record of 150,000 in First 24 Hours

BANGALORE and NEW DELHI, India, June 21, 2016 /PRNewswire/ --

First flash sale of Le 2 and Le Max2 will kick off on June 28 on LeMall and Flipkart

LeEco's recently launched second generation Superphones Le 2 and Le Max2 are
definitive trend-setters in the industry given their distinctive features, many of which
are industry firsts. It is hardly surprising that the new Superphones have received such a
tremendous response from users securing a record-breaking number of 150,000 registrations
for Le 2 and Le Max2, in just 24 hours. It has surpassed the record of 1 lakh registration
within 24 hours achieved by the predecessor Le 1s back in January. Given the unmatched
value proposition of features and content at an extremely attractive price, both
Superphones have stirred up the Indian smartphone market.  

In less than 24 hours since the registrations for Le 2 and Le Max2 began on June 20th,
the Superphones have received impressive traction on its recently launched marketplace
e-commerce website, as well as its e-commerce partner, Flipkart.

With exponentially growing registrations now well underway, the first flash sale for
Le 2 starts at 12 noon on June 28, registrations for which will close at 11 AM, on the
same date.  For Le Max2, registrations are open till 28 June 1PM followed by the flash
sale at 2 PM just an hour later.  

It is logical to surmise that the unprecedented response and demand for both Le 2 and
Le Max 2 can be attributed to the distinct features that set them apart from any other
smartphone in the industry. Both, Le 2 and Le Max 2 come with USB Type-C audio port
featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world
first. The introduction of CDLA technology is a testimony to the company's history of
setting new trends and pioneering cutting-edge technology, which means the Superphones Le
2 and Le Max 2 are all set to redefine the audio experience for users.

Again, the concept of content ecosystem and membership model in smartphones in India,
is unique to LeEco Superphones.  With impressive additions to its Supertainment Membership
Program the Le 2 and Le Max2 come bundled with one year LeEco Membership . Through LeEco
Membership program, users can get access to a collection of 2000+ movies. LeEco has the
largest collection of blockbuster and award winning movies from across the world including
top Regional Cinema from India - across Hindi, Tamil, Telugu, Marathi & Bengali films.
Meanwhile, the membership program provides 3000+ hours of curated shows, 150+ live TV
channels and 3.5 million songs for users' choices. LeEco also takes the lead in offering
1.9 million songs and online international live concerts with lossless audio, bringing the
users' CDLA audio experience to a brand new height.

During the flash sale of Le 2 and Le Max 2 on June 28, users can look forward to some
amazing offers -

1) 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount The 10%
cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)
2) Free CDLA Earphones (Introductory offer, applicable only in the first flash sale)
3) Both Superphones include a one-year LeEco membership

A quick look at the blazingly fast processor & camera of Le 2 and Le Max2 -  

Le 2 Le Max2
Powered by Octa-Core Qualcomm (R) Powered by Qualcomm (R)
Snapdragon TM 652 Snapdragon TM 820
21MP rear camera with blazingly
16MP rear camera with PDAF and fast focusing speed and 8MP front
8MP front camera camera
A combination of 3GB RAM and 32GB 4GB RAM + 32GB or 6GB RAM + 64GB
ROM on board memory

Following are the portals for potential users to embark on a journey to fully
experience the disruptive technology and a connected ecosystem world.

Registration pages



About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company
with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.

With "Complete Ecosystem, groundbreaking technologies, and disruptive Pricing" as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications to e-commerce and even connected
super-electric cars.  The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.

Media Contact : Aaron Samuel Rajendran,, +9686100143, LeEco, India

Le Ecosystem Technology India Pvt. Ltd.

Profile: intent


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