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Thursday, June 30, 2016

Chaotic Good Launches Entertainment Franchise Lab And Announces Advisory Board Of Leading Executives Across Film, Television, Gaming And Digital

Chaotic Good Launches Entertainment Franchise Lab And Announces Advisory Board Of Leading Executives Across Film, Television, Gaming And Digital

Advisory Board to Help Guide Launch of Multi-platform Storytelling Incubator

LOS ANGELES, June 30, 2016 /PRNewswire/ -- Chaotic Good Studios, the first of its kind content company devoted to developing expansive franchises for globally recognized intellectual properties across the entertainment landscape, today announced the formation of its Franchise Lab to further the company's expansion into an original franchise content pipeline. Chaotic Good has teamed with a diverse advisory board of leading industry executives across film, television, gaming and digital to create the Chaotic Good Franchise Lab.

The Chaotic Good Franchise Lab is a paid fellowship and collaborative year-long venture for established writers and content creators from diverse backgrounds to take original ideas and learn how to architect a story universe that can live across multiple platforms. Each year, the Chaotic Good Franchise Lab will result in a minimum of 25 original franchises that will encompass a range of genres. Nearly half of the projects will be family-friendly and many will also be geared towards the Chinese marketplace, where Chaotic Good Studios has done extensive work to date.

Luke Ryan, Founder and Chief Executive Officer of Chaotic Good, said: "More than ever, audiences invest in specific story worlds and want to dive in as deep as they can. Every corner of media is hungry for a 'franchise,' but it is very hard to strategically design these inside of traditional entertainment systems to maximize reach and return across platforms. Understanding how to engineer expanding and sustainable entertainment franchises is key to the evolution of the creative process on every media platform. We have been fortunate to help build some incredible story worlds and content strategy for global brands, and we want to guide top creatives to do the same. We believe this is how compelling stories need to be made and creatives need to be treated in order to take storytelling to the next level."

The Chaotic Good Franchise Lab is governed by Chaotic Good executives Luke Ryan, Sascha Hecks, Chief Operating Officer and Corey Sienega, President of Development & Production along with the newly formed advisory board, which is comprised of leading entertainment executives, including:

Ivan Askwith - Digital Strategist & Founder/CEO of Askwith & Co.

Rachel Ball - Operations Lead, YouTube Originals

Jeff Kleeman - President, A Very Good Production

Jordan Levin - Chief Content Officer, NFL; Former network chief, The WB.

Ben Parr - Author, Captivology; Former Editor-At-Large of Mashable; manager of Rostrum Capital; Forbes 30 under 30.

Sean Stewart - Creative Director/Design Director, Magic Leap. Former Creative Director, Microsoft Xbox

Craig Titley - Co-Executive Producer/Writer Marvel's Agents of S.H.I.E.L.D. Credits include: Star Wars: The Clone Wars, Scooby Doo, Cheaper by the Dozen, Percy Jackson & the Olympians: The Lightning Thief

Mark Warshaw - Executive Producer of Amazon's Lost in Oz and Hulu's East Los High; Transmedia Producer of Heroes and Smallville

James Waugh - Director, Story and Creative Development, Blizzard Entertainment

Craig Titley, Franchise Lab Board Member and writer, said: "You can't build anything impactful and lasting on top of a faulty foundation. Entertainment platforms are no different. Luke Ryan and Chaotic Good understand that story is the foundation of entertainment and writers are the master craftsmen who can build it to last. By expanding the purview and impact of the storytellers, Chaotic Good can achieve what others only pay lip service to: the creation of multiple expansive and enduring franchises."

Every year, the Chaotic Good Franchise Lab will select five participants and expose them to other elite writers, executives and content creators who will provide insight, advice and inspiration with the ultimate goal of developing and launching globally successful entertainment worlds that can live on multiple platforms.

"We're committed to writers being treated as creators and having a hand in all aspects of their creative vision," said Ryan. "Writers are the cornerstone of these types of sophisticated projects and they're not disposable. We are lucky to have an amazing board of advisors who believe the same and are helping pave the way for the next wave of innovative storytelling."

Launch of the Chaotic Good Franchise Lab and advisory board follows the recent announcement of Corey Sienega being appointed President of Development and Production and John Wikstrom joining the company as Director of Creative Affairs, signaling the company's move into boosting original content creation and to roll out an original slate in film, television, digital and emerging platforms such as virtual reality.

The Chaotic Good Franchise Lab is open to professional writers and content creators over the age of 18. The 2016 Chaotic Good Franchise Lab pilot program participants will be announced in the coming weeks. Eligible applicants interested in submitting for the next Chaotic Good Franchise Lab can submit their email on the Chaotic Good official website to receive submission information on the application process for the initiative next year:

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SOURCE Chaotic Good Studios

Chaotic Good Studios

CONTACT: Kelly Kimball, 310.701.7773,

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