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Thursday, June 16, 2016

Catch 'Every Medal Live' as Star India Takes the Rio 2016 Olympic Games Viewing Experience to an Unprecedented High

Catch 'Every Medal Live' as Star India Takes the Rio 2016 Olympic Games Viewing Experience to an Unprecedented High

MUMBAI, June 16, 2016 /PRNewswire/ --

The 50-day countdown to the biggest multi-sport event - the Rio 2016 Olympic Games is
here. The games which begin on August 5, 2016 in Brazil will witness the largest ever
Olympic contingent from India. 

(Photo: )

Star will be pulling out no stops in its coverage of the year's biggest sporting
spectacle by dedicating eight channels on a 24x7 basis, broadcasted in two languages -
English and Hindi. 

Together Star Sports and Hotstar will broadcast 3000+ hours of live content from the
Olympics offering the Indian sports fans every opportunity to catch every medal live.

Adding to the excitement of a wider choice, Star Sports has also exclusively
empanelled an elite panel of International & Indian Olympians as well as sports experts
who will share, analyse and connect with the Indian viewers as live actions unfolds at the
Olympics. This select list of eminent sports personalities includes Ian Thorpe, Prakash
Padukone, Anjali Bhagwat, Viren Rasquinha and Rehan Poncha. Holding them together would
be the credible voice of presenter Paula Malai Ali in English, while in Hindi, Divya
Jaitley, the well-known face amongst Indian sports presenters will be engaging the

At the same time, Star's video streaming platform Hotstar will be rolling out an
unprecedented coverage of the Olympics, with 14 live feeds consistently and up to 36
concurrent seeds at peak on the Olympics video player, available to users on demand
through the event. Coverage of Olympics has created new digital benchmarks in the past in
North America and Europe, and with Hotstar emerging as a primary screen in affluent metro
homes in India, the platform is seeking to break new records on the breadth of coverage
and viewership.

Central to Hotstar's offering to sports fans will be the rollout of an interactive,
data rich Olympic player on the web where users will have the option to switch between the
14 live feeds, have access to day-wise listing of events and medals tally, and the ability
to personalise the experience by following specific countries and sports disciplines.

Nitin Kukreja, CEO, Star Sports said, "Star Sports has been at the forefront of
establishing a multi-sport culture in India. While cricket continues to reach new heights,
Indian sports fans have already shown their love for kabaddi and football. The Olympics
are the pinnacle of a multi-sports event, and as India prepares to send its largest ever
contingent, Star Sports is leaving no stone unturned to provide the most comprehensive
access to Indian sports fans. We will provide unprecedented coverage by dedicating eight
channels on a 24x7 basis across the entire duration of the event. Also for the first time
ever, the Olympics will be broadcast (24x7) in two languages, English and Hindi."

Ajit Mohan, CEO, Hotstar said, "While Hotstar is covering Olympics for the first time,
we are excited that we are bringing an all-round coverage of the Olympics for the Indian
digital user that will be the best in the world. Like in our coverage of other sporting
events, our focus will be not just on making every moment of the Olympics available to the
fans but also provide them the ability to create personalised, interactive experiences
that allow them to follow and watch what is of unique interest to them."

About Star Sports: 

Home to a number of leading domestic and International sports, the Star Sports network
with eight channels broadcasts premier sporting events which include Cricket coverage
under the purview of the International Cricket Council (ICC), Board of Control for Cricket
in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket
Council (ACC); Pro Kabaddi; the Hero Indian Super League (ISL), English Premier League,
Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL);
Hockey India League (HIL); Formula 1; Wimbledon, The French Open and International Premier
Tennis League.

For more information, visit:

About Hotstar:  

Hotstar is India's largest premium streaming platform with more than 85,000 hours of
drama and movies in 8 languages, and coverage of every major global sporting event.
Launched in February 2015, it has been downloaded by more than 68 million users and has
attracted followers on the back of a highly evolved video streaming technology and high
attention to quality of experience across devices and platforms.  

Soon after its launch, Hotstar raced on to become one of the fastest adopted new apps
anywhere in the world. Hotstar offers most of its content free of cost and recently
introduced a pay wall that provides some of the most popular international TV series and
films for a monthly subscription fee. 

Hotstar is available on the Google Play Store and Apple App Store for mobile and
tablet applications and can also be accessed at:

For any further information, please contact:

Aziz Khan 




Star Sports

Profile: intent


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