Toluna Conducts 'CNN US Election Global View Study' on Behalf of CNN International

Toluna Conducts 'CNN US Election Global View Study' on Behalf of CNN International



HONG KONG, May 23, 2016 /PRNewswire/ -- Toluna, leading provider of on-demand, real-time digital consumer insights, was selected by CNN International to run its 'CNN US Election Global View Study.' The study surveyed 4,700+ adults in 23 countries across Europe, Middle East, Africa, Latin America and Asia Pacific.

The survey asked which international news provider is the leading source of news about the U.S. election, 51% of respondents select CNN as number one - a figure higher than all other news organizations combined.

Outside of news consumption habits, the study found huge interest amongst international audiences for the US Election. 85% of people view the election as important for the world at large, with 73% of respondents saying they are personally interested in US Election news.

Toluna's real-time survey and analytics platform was used to conduct the global study, and provide real-time access to insight. Nationally representative survey responses are received within 24 hours the world round, such as UK, France, Australia, Singapore, Canada, Mexico and others.

Commenting on the study, Duncan Morris, Vice President, Research at CNN International, said: "Toluna is a visionary in the digital insights space, and we're delighted to be working with them. We need very quick turnaround for this project. Toluna was extremely helpful in getting us the instant results that we wanted."

"CNN needed reliable, global insight in real-time, and we're delighted that they chose us for this important project," says Frédéric-Charles Petit, CEO, Toluna. "Toluna brings brands and people together via the world's largest social voting community of more than 9 million members, and streamlined research platform. Clients like CNN need real-time research, and Toluna makes it real."

Ludovic Milet, Managing Director, Toluna APAC, said: "We have seen a growing demand from brands and corporates to be extremely agile in accessing insights in real-time. We are excited to work with CNN on the US Election Global View Study."

To view more of the findings, click here: http://cnnpressroom.blogs.cnn.com/2016/05/09/new-research-shows-widespread-international-interest-in-us-election-with-cnn-as-1-news-destination/

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world's largest social voting community of nine million members across 49 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 18 offices in Europe, North America and Asia Pacific. For more information, please visit http://www.toluna-group.com/.





SOURCE Toluna

Toluna

CONTACT: Janice Caston, Vice President, Global Marketing, 203-846-5741

Web Site: https://us.toluna.com


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