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Tuesday, May 17, 2016

Loton, Corp's LiveXLive Subsidiary Launches New HD Multi-Channel Digital Network in Advance of Worldwide Live Stream of Rock in Rio Music Festival

Loton, Corp's LiveXLive Subsidiary Launches New HD Multi-Channel Digital Network in Advance of Worldwide Live Stream of Rock in Rio Music Festival

LiveXLive will present performances by Bruce Springsteen, Ariana Grande, Maroon 5, Avicii, Queen + Adam Lambert, Fergie, Hollywood Vampires, and many others

LOS ANGELES, May 17, 2016 /PRNewswire/ -- Loton, Corp's (OTC: LIVX) LiveXLive subsidiary has launched an HD multi-channel digital network providing music fans around the world the ability to watch the biggest and best live music and lifestyle events in real time. The network will cover a wide range of events, ranging from festivals to concerts and venues, as well as curating content from the happenings in and around these events and showcasing material provided directly by artists. Users will be able to enjoy LiveXLive's growing portfolio of premium music content across all connected devices in addition to being able to share these experiences at any time via social links integrated into the video player.

This launch comes in advance of the Company's global LIVE broadcast of all five days of Rock in Rio Lisbon, which begins on May 19 and will feature full performances by Bruce Springsteen, Ariana Grande, Maroon 5, Avicii, Queen + Adam Lambert, Fergie, Hollywood Vampires, among others, in addition to artist interviews and halo content. Rock in Rio is considered the world's greatest music and entertainment event having hosted 16 editions on three continents since its inception. The festival has more than 11 million followers on its social media platforms and is watched live in more than 200 countries worldwide.

"After spending two years developing this platform and building a team of experts across music, mobile and media, we are pleased to release the LiveXLive video network, where fans can view live events around the globe with the touch of a finger," said Rob Ellin, LiveXLive Founder and Chairman. "In addition to our online network, we will launch our Mobile App in the third quarter of 2016 and revolutionize the way consumers experience live events around the world."

"Ticket sales and sponsorships in the live music industry are growing at staggering rates and LiveXLive is uniquely positioned to capitalize on consumers' en masse shift towards mobile-content consumption as we quickly become the 'ESPN of music,'" added Schuyler Hoversten, Chief Revenue Officer of LiveXLive.

In advance of the anticipated official launch of LiveXLive's mobile application, the Company will continue to acquire rights to top music festivals, nightlife performances and other live music, along with curated content to pair with LiveXLive's originally produced halo content, furthering the Company's goal of becoming the first independent global live music and lifestyle network. LiveXLive is taking the playbook from ESPN of thirty years ago, acquiring long-term global rights for the best in live music and curating content around these tentpole events. Along with homegrown original programming aimed at millennials, the network will allow hosts and influencers to take viewers behind the scenes of the music world, from backstage, to green-rooms, to red carpets, to going 'on the road' with artists. In order to facilitate growth, LiveXLive will create strategic and content-related partnerships, which already include Verizon (VZ), Rock in Rio, Tao, Marquee, The Saban Theatre, OneLive, as well as ownership of KOKO in London.

About Loton, Corp (LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform will offer the broadcasts of the world's leading music festivals with multiday and multistage coverage, as well as unique concerts, intimate performances and cutting edge programming. This content will extend the live music experience to fans across the world via desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music, as well as related content such as showcase-interviews, backstage access, perspective-pieces from both fans and musicians, and coverage of music-inspired fashion, food and lifestyle. LiveXLive will cover all genres of music, from rock to pop and indie to electronic, while featuring artists ranging from major festival headliners to emerging and local artists performing at clubs and venues around the globe.

Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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CONTACT: Business Inquiries: Schuyler Hoversten //; Media Inquiries: Michael Nyman //,

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