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Tuesday, May 17, 2016

The Philadelphia Orchestra Retains Ruder Finn as Official PR Agency for the Third Consecutive Year

The Philadelphia Orchestra Retains Ruder Finn as Official PR Agency for the Third Consecutive Year

BEIJING, May 16, 2016 /PRNewswire/ -- Ruder Finn Asia has again partnered with The Philadelphia Orchestra as their Official PR Agency for the 2016 China Residency and Tour of Asia. This will be the third consecutive year for the successful partnership. The three-week tour, led by Music Director Yannick Nézet-Séguin,includes Residency in China and concerts inHong Kong, Shanghai, Beijing, Macao, Tokyo, Osaka and Kawasaki. Ruder Finn is responsible for strategic PR communications, media coordination for both online and offline, in the run up, during and post tour. The Ruder Finn team also provides strategic council for the China market, as well as future initiatives in China.

The multi-city tour consists of multiple concerts, small pop-up performances at important cultural sites, master classes, lectures and community outreach visits.

This year marks the 43rd year since The Orchestra's first visit to China. In 2011, The Orchestra signed a historic five-year agreement with the National Centre for the Performing Arts (NCPA) in Beijing to develop a pilot partnership, which was jointly designed to unite The Orchestra's members with talented young Chinese musicians and develop their skills to be orchestral players. It was also designed to bring orchestral music to China's major cities and the provinces.

Throughout the years, the popular orchestra has gained significant appreciation from the Chinese pubic and local communities. They have received a very positive and warm welcome in all the cities they have played in, working with local governments, communities and cultural partners.

Craig Hamilton, Vice President for Global Initiatives and Government Relations, The Philadelphia Orchestra: "We are delighted to have retained Ruder Finn again as the official PR Agency for our annual work in People-to-People Exchange between the United States and China, not the least of which is the upcoming 2016 China Residency and Tour of Asia. It has become clear in the course of our partnership that few other firms rival the focus on - and understanding of - the arts and cultural industry in both countries, and their strategy, execution and media placements have been both targeted and wide-ranging - allowing us to get our message to millions of people each year and ensure that our key audiences receive specialized and targeted messages. The results have been extremely helpful to the Orchestra to spread the word about our many projects - and their outcomes - to our stakeholders around the globe."

Jean-Michel Dumont, Chairman of Ruder Finn Asia: "It's been a great privilege to partner with the Philadelphia Orchestra. It has been an amazing experience working with such talented people who are genuinely committed to creating an emotional connection with the people of China. The response and rapport from the audience and communities in the different cities have been tremendous. The Philadelphia Orchestra has made a difference to Chinese people's lives since their first visit in 1973."

The Orchestra became the first American orchestra to perform in Mainland China in 1973, returning again 20 years later in 1993, and again in 1996, and also in 2001. In 2008, the Orchestra commemorated the 35th Anniversary of its historic visit to China. Two years later, in 2010, The Orchestra helped open the World Expo in Shanghai.

For further information, please contact:

Jean-Michel DUMONT, Chairman, Ruder Finn Asia

Mike BRUHN, Head of Arts & Culture Practice, Ruder Finn Asia
Tel: + (86-21) 5383 1188 ext 681 Mob: + 86-13801911142

About Ruder Finn Asia
Founded in 1989, Ruder Finn Asia ( is the Asia-Pacific subsidiary of New York-based Ruder Finn (, the leading independent global public relations consulting firm. Growing at an average of 25 percent every year since 2000, Ruder Finn Asia today employs close to 300 consultants in Asia-Pacific and has offices in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, New Delhi and Bangalore. The firm is represented across all other regional markets through a network of high quality affiliates. Ruder Finn Asia's business centers on four strategic pillars: Corporate & Public Trust, Global Connectivity, Health & Wellness and Life+Style. The firm offers expertise in reputation management, digital and social marketing strategy, crisis communication, employee engagement, design and executive skills training. Ruder Finn has dedicated teams for digital strategy, CSR, arts, culture and activation, providing insights and counsel into market trends, annual research reports including the China Luxury Forecast, Physicians Digital Outlook Survey and other publications. Delivering award-winning innovative, strategic public relations campaigns, Ruder Finn Asia's key clients include Emirates, Jumeirah, Volkswagen Group, Sanofi, Daiichi Sankyo, L'Oréal, Omron, Hermès, GSK, Cotton Inc, Bang & Olufsen, Michelin and leading brands from the Kering, LVMH and Richemont Groups.

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