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International Entertainment News

Monday, April 18, 2016

New Crowdfunding Techniques in Film Funding

New Crowdfunding Techniques in Film Funding

Filmmaker Breaks the Mold in Cool Ways

SEDONA, Ariz., April 18, 2016 /PRNewswire/ -- Documentaries are so serious, so you'd expect a documentary about meditation would be really serious. But not for filmmaker Ken Sheetz who walked away from a seriously successful career in Chicago real estate to pursue his passion for filmmaking. Since building a skyscraper and Oprah's first studio Harpo Studios, Ken's two decades in "Hollywoodland" have produced over 400 films - a serious track record for a funny guy. Sheetz's current IndieGogo crowdfunding campaign, "Do Penguins Meditate," breaks new ground with tax deductible donor perks from visionary scientists, artists and health experts.

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Do Penguins Meditate?

His latest film, The Coolest Meditation Ever: Antarctica 12.12.12, is a lighthearted documentary about his meditations in Antarctica to lighten things up for the planet during the hype and anxiety about December 21st, 2012, the "dreaded end of the Mayan calendar." Since 2012, Coolest Meditation Ever has held a #1 Google search spot - a seriously healthy spot for online marketing.

Know Your Fans

Proud as Sheetz is of this new documentary, he's savvy enough to realize that no Hollywood studio is going to pick up a movie about a spiritual filmmaker, meditating penguins or not. He is raising money for self-distribution via his successful social media operation Independent filmmakers like Sheetz have become masters at creating a fan base for their work and keeping the fans well fed with content they like. Sheetz funded this entire project through IndieGogo and his warm social media presence that gives fans intimate access to his life and his work.

Keeping things fresh and entertaining for fans has produced some "first time evers" on IndieGogo. Sheetz's current campaign, Do Penguins Meditate, offers film backers donor perks from renowned scientist Dr. G. Patrick Flanagan, sonic healer Jonathan Goldman, author Dr. James Wanless, Longevity Pure Medicine and original art from visionary painter Joan Hangarter. Check out Sheetz's take on perks at Do Penguins Meditate (

Non-Profit Partnerships

The 'Do Penguins Meditate' campaign is an example of the evolution of independent film funding and marketing. All donations are tax deductible through IndieGoGo partner 501(c)3 From the Heart Productions, sponsor to over 100 film projects on Indiegogo. The 57-minute production of THE COOLEST MEDITATION EVER: ANTARCTICA 12.12.12 releases in limited theaters, on DVD and across the web on 6.16.16.

Contact: Elizabeth England, 310-591-0037



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