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Tuesday, April 12, 2016

DDB Latina and Movistar Create a New Kind of Partnership Between Artists, Users, and Brands

DDB Latina and Movistar Create a New Kind of Partnership Between Artists, Users, and Brands

A digital platform that paves the way to a new paradigm where consumers are the primary means of music distribution and rights are shared with them.

MIAMI, April 12, 2016 /PRNewswire/ -- DDB Spain and the Miami office have created "More than Fans", a platform for their regional client: Movistar.

The platform was launched today with a crowdsourcing competition in which for the first time an artist will share 50% of the digital rights to their song with their fans in eight different countries.

Thanks to the user's participation, "More than Fans" brings a more consumer centric model where users can get a closer experience with the brand. Not to mention that through the platform, brands and artists can now obtain detailed information about their music performance. Learn where it plays and works best. It also allows consumers to own their fingerprint and know about their digital influence. These facts will further help brands connect better with its consumers.

The competition will take place until April 21 on Over this period, fans from Costa Rica, Spain, Ecuador, Guatemala, Nicaragua, Panama, Peru, and Uruguay can compete for the rights generated by the song. To do so, they will have to register, share the song and earn points through the digital platform. Likes, shares, comments, re-tweets, new friends, etc. will allow them to score and climb in a ranking position to win. They can also be part of mini-games related to the song and the group to make points, and compete every day for prizes sponsored by brands associated to Movistar.

At the end of the competition, the two fans from each participant country that received the highest score, win.

Made of Wood was chosen as Movistar's corporate song for Spain and Latin America in 2016. This lively track is by Kostrok, a Spanish DJ duo formed by José Martí and Adrian Lurbe Quilis. Their first single Right Now was a big hit in the main Spanish and European electronic music charts and was chosen for the NBA Playoffs ads aired throughout Latin America in 2013. It was also on the soundtrack to the film Les Combattants.

To learn more about Kostrok go to

You can find the platform at


Angela Henao
Director of Corporate Communications and PR | DDB Latina Tel: +1 305.793.2495


DDB Latina is the leading communications group in the Latin markets around the world, developing business solutions for its clients through its companies: DDB, Tribal, Alma DDB and BIG, among others.

A pioneer in the industry, it united the Latin American, US Hispanic, and Spain markets with a unique vision inspired by culture, not geography. Its network currently includes 33 offices in 22 countries.

Its operational model is based on "Trios" where strategy, technology, and creativity merge to create innovative ideas that generate high-levels of influence for its brands; which are highly recognized throughout the region and across diverse industries.

In 2015, its network won numerous awards in the most prestigious advertising festivals; Holograms for Freedom became the most-awarded campaign in the Cannes Lions International Festival of Creativity and El Ojo de Iberoamérica.

The DDB Latina group is part of Omnicom Inc. (OMC).


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