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Monday, April 18, 2016

Anvato Enhances Business Insights, Instant Live-to-VOD and Device Support for OTT Customers

Anvato Enhances Business Insights, Instant Live-to-VOD and Device Support for OTT Customers

MOUNTAIN VIEW, Calif., April 18, 2016 /PRNewswire/ -- Anvato, the complete TV Everywhere and OTT platform provider, has introduced additional functionality that enables content owners, service providers and media companies to deploy OTT services more quickly, streamline the video workflow and facilitate service monetization. These enhancements to Anvato's Media Content Platform (MCP) -- which include enhanced business insights, instant live-to-VOD, and support for DAI across all devices -- facilitate monetization, accelerate time-to-market and reduce costs.

Instant Live-to-VOD
Using MCP's automated live-to-VOD capabilities, the moment a live show/program completes, the on-demand asset is immediately ready and is fully monetizable. The heads and tails of the event, as well as all the ad breaks and boundaries are marked, enabling seamless and personalized ad insertion. This feature also greatly accelerates the time to market for live-to-VOD program availability, and is far and away faster and more streamlined than any similar offering in the market.

Business Insights
Subscription VOD providers and operators can now access and analyze real-time metrics related to their OTT offerings, allowing them to better understand what is driving consumption, subscriptions, cancellations and more. At a glance, they can intelligently visualize which content in their offerings is capable of generating the most revenue, and track performance, with insight into how their content is performing across any CDN or delivery network in real time.

Support for Roku & Amazon Fire
Anvato MCP now seamlessly supports Roku TV and Amazon Fire with frame-accurate server-side DAI stitched stream capabilities. This feature enables OTT service providers to better monetize their offerings across the full range of connected devices with customized ads targeted to audiences using location or other demographics.

"These capabilities make MCP even more powerful and simplify content distribution for OTT and TV Everywhere service providers," said Alper Turgut, CEO of Anvato. "The addition of our instant live-to-VOD capabilities and extensive device support significantly reduce the time it takes to make content available, while rich business insights provide valuable intelligence about audience metrics."

Anvato's Media Content Platform (MCP) is a turnkey software-based TV Everywhere/OTT workflow that enables television programmers, content owners and service providers to reach their audiences on any device. From signal to screen, Anvato offers a single, all-encompassing solution that ensures playback and monetization across all screens. Customers can deploy Anvato solutions within a matter of weeks, enabling live or on-demand TV programming on any device in a highly cost-effective manner.

Anvato will showcase MCP and these advanced capabilities at NAB 2016, booth #SU9606CM, taking place in Las Vegas from April 18-21. To schedule a meeting or for more information about Anvato solutions, please visit or email

About Anvato:
Anvato is the most efficient and complete platform to power the TV Everywhere and OTT offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBC Universal, FOX Sports, Scripps Networks Interactive, Media General, Univision, E.W. Scripps, Gray Television, and CBS Local Media. Anvato is headquartered in Mountain View, CA, and winner of Best of NAB 2014 and 2015 awards. For more information, visit



CONTACT: Anvato Contacts, Maya Pattison, SS|PR for Anvato, 1.978.677.6775,, or Sarah Lum, Anvato Marketing, 1.408.718.2678,

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