Video Ad Tech Company Unruly Posts Record $45.9M in Revenue After 35% YOY Growth

Video Ad Tech Company Unruly Posts Record $45.9M in Revenue After 35% YOY Growth

NEW YORK and LONDON, June 10, 2015 /PRNewswire/ --



International expansion and new ad formats push programmatic video platform
to record revenue figures and profitability; two-thirds of revenue now coming from outside


UK



Video ad tech company Unruly today announces revenues of $45.9M (GBP28.7m[i]) for
FY2014-15 - an increase of 35% from the previous financial year[ii] .



(Logo:
http://photos.prnewswire.com/prnh/20150906/748603 )




International expansion and the introduction of new mobile formats saw the
programmatic video platform - which helps advertisers get their videos watched, tracked
and shared across the Open Web - achieve positive EBITDA while smashing the $45 million
revenue mark.



The last 12 months have seen the company release a number of new products and formats,
including UnrulyX(TM) - the first programmatic media trading platform to guarantee the
viewability of premium video impressions bought via RTB.



The development of an emotional targeting capability to predict which viewers will
demonstrate an intense emotional response to a specific ad and the launch of the
industry's first in-feed format to deliver native video ads at scale across the mobile web
also helped the company to deliver record revenues.



Unruly co-founder and CEO Scott Button said: "As a profitable ad tech company,
delivering strong organic growth and positioned at the intersect of mobile, video, native
and social, Unruly is well placed to continue growth by solving the biggest challenges
facing brand marketers today: how to beat the ad blockers, cut through the clutter and
authentically connect with consumers at the speed and scale of social."



Speaking this week from the NOAH conference in Berlin, where he is delivering a CMO
workshop on "Why the Content Stack is the Next Big Thing," Button said: "The tectonic
plates are shifting in ad tech. Businesses that want to future-proof their brand need to
engage consumers with content that is authentic, meaningful and shareable. Over the last
12 months we have seen brands investing more budget in online video, using our predictive
technology to bridge the gap between the content stack and the ad tech stack."



Unruly has also expanded into new territories during the last 12 months, with almost
two-thirds (63%) of its revenue now coming from outside its London HQ. As well as
launching an APAC HQ in Singapore, Unruly also opened new offices in Dubai and Sydney.
During the same period, Unruly's headcount has increased from 140 to 200.



Unruly milestones during FY2014-2015 include:



-- New products launched:




- UnrulyX(TM), the first supply-side platform (SSP) for mobile video to
guarantee the viewability of premium video impressions bought via RTB;
- Unruly's skippable pre-roll format, Unruly In-Stream, which puts the viewer in
control and gives advertisers cost-efficient reach at speed and scale;
- Unruly's native In-Feed format, the first ad format to deliver native video
ads at scale across mobile newsfeeds, with viewability guaranteed
- Unruly Custom Audiences, a targeting capability which identifies viewers who
demonstrate an intense emotional response to a specific ad, leading to increases in
earned media, brand recall, and purchase intent.



- Awards: The Company received a number of awards over the last 12 months.
As well as being ranked in Business Insider's Hottest Pre-IPO Ad Tech Companies, it
featured in the Sunday Times' Hiscox Tech Track 100, an annual ranking of the
fastest-growing companies in the UK; it was one of On Media's 50 Companies to Watch in
the US and was named the Next Big Thing at GroupM's annual APAC Awards in December
2014;
- Increased audience reach: During the past 12 months, Unruly extended its
global reach across all platforms and devices from 1.02bn to 1.36 billion monthly UUs,
according to comScore. Unruly has run 14,000+ video campaigns to date;
- Global expansion: Unruly now has 15 offices around the world after launching
in Dubai, Singapore and Sydney in the last 12 months.


To find out more about Unruly, click here [http://unruly.co ] or email
hello@unrulygroup.com for more details.



About Unruly



Unruly is the ad tech company that gets videos watched, tracked and shared across the
Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses
emotional audience data and user-friendly video formats to massively increase viewer
engagement, brand performance & publisher revenues. With 3 out of every 4 video views now
taking place outside of YouTube, 84% of Ad Age 100 brands already trust Unruly
[http://unruly.co/products ] to connect with audiences at speed and scale across the Open
Web.



Differentiated by a unique data set of 2 trillion video views and powered by a full
tech stack, Unruly adds value by algorithmically evaluating content shareability
[http://unruly.co/work-with-us/advertisers/unruly-sharerank ] and programmatically
targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.36 billion
monthly unique users across mobile, tablet and desktop devices. UnrulyX
[http://unruly.co/products/unrulyx ] is the first supply side platform (SSP) for mobile
video to offer scaled delivery of native ad formats and guarantee the viewability of
premium video impressions bought via RTB.



Backed by Amadeus, Van den Ende & Deitmers and Business Growth Fund, Unruly employs
200 people across 15 offices [http://unruly.co/about-us/offices ], with regional HQs in
London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is
passionate people on a mission to #DeliverWow.



i. Unruly reports its financials in GBP. For the purpose of this release a 1.6 FX rate
has been used to convert GBP to USD. This represents the average FX rate during the period
of April 1, 2014 to 31 March, 2015.



ii. Revenues reported are for the period of April 1, 2014 to 31 March, 2015. All
statements are made based on the information available to the Company's management as of
the date of publication. These figures remain subject to completion of the audit and the
Company does not undertake, and expressly disclaims, any duty to update these figures or
other statements after the date of publication.




hello@unrulygroup.com
http://unruly.co
+44-20-7199-5800





Photo:
http://photos.prnewswire.com/prnh/20150906/748603


Photo:http://photos.prnewswire.com/prnh/20150906/748603
http://photoarchive.ap.org/
Unruly Group Limited


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Profile: intent