Corona Celebrates the SunSet Around the Globe With the Launch of the SunSets Music Festivals and Events

Corona Celebrates the SunSet Around the Globe With the Launch of the SunSets Music Festivals and Events

LONDON, June 17, 2015 /PRNewswire/ --



Corona will celebrate the sunset moment by bringing over 150 unique
experiences to fans around the world, focusing on music and other key aspects of beach
life, including the food, culture, recreational activities, and local clothing and crafts



International festival production authority SFX curating line-ups of each


global festival



Corona is kicking-off summer with SunSets, a global platform that will introduce
events featuring one-of-a-kind music and beach culture experiences to some of the best
beaches, bars, and clubs on the planet. Corona SunSets will bring people emotionally, and
at times physically, to the beach in more than 20 markets across the globe through over
150 events of varying sizes and intimacy - giving everyone a taste of summer and
celebrating the magical sunset hour.



"Corona represents an opportunity to take a step back from the world and enjoy
oneself, whether that is on a beach or at a bar with friends," said Marcel Marcondes,
Global VP for Corona. "The sunset stands as a time every day where you can actually feel
the energy of the world shifting from day to night, no matter where you are. Through
SunSets we want to embrace this and bring the sunset feeling to all corners of the globe
and connect people to our home- the beach - through invigorating music and cultural
experiences."



Corona SunSets goes international starting on 11 July with a UK festival experience



Central to the Corona SunSets program are six immersive, large-scale but still
intimate and laid-back festival experiences on four continents. Corona kicked off in the
brand's home of Mexico to a sold out crowd in Playa del Carmen on May 2. The event, held
at Mamitas Beach Club, was a unique experience for fans in that market and featured global
and local music artists such as Laidback Luke, DJ Robin Schulz and Mexican Institute of
Sound. After this first edition in Mexico, Corona SunSets will now travel to iconic
beaches in the United Kingdom (July 11), Italy (July 25), Spain / Ibiza (Aug. 13), China
(TBC), and Australia (TBC), amongst others.



In each of these markets, Corona will deepen its connection to the beach lifestyle and
the magic of the sunset with immersive festival experiences for fans that uniquely combine
music and local, beach culture. The next Corona SunSets festival will be held on July 11
at Weston-Super-Mare in the United Kingdom, which will be headlined by world renowned
music artists and up-and-coming talent including Clean Bandit, Groove Armada, Eton Messy,
Rob da Bank, Claptone, and Uppfade. Tickets for this event are available at
http://www.CoronaSunSets.com, and the definitive line-up of each future SunSets
festival will be announced in the coming weeks and months.



SFX curates global soundtrack that embodies and brings to life the spirit of the beach
and SunSets



Corona teamed-up with SFX Entertainment, the leading global producer of live events
and digital entertainment content focused on electronic music culture, to create an
emotive soundtrack for SunSets that brings the sights, sounds, and spirit of the beach to
life for fans. Corona and SFX explored multiple categories of music and artists to find
the perfect combination of sounds that could translate into a soundtrack that brings the
spirit of the beach to life.



Robin Schulz's "Sun Goes Down" was ultimately chosen as the basis for the SunSets
Anthem, as it embodies everything in a song that Corona and SFX felt captured the magical
moment and energy of the sun setting on the beach, with day turning into night. This track
brings to a crescendo the emotions people feel after spending a day on the beach. After
ebbs and flows of the day, and the sun lowers itself below the horizon and night descends,
the unique sound of "Sun Goes Down" perfectly harnesses the excitement of entering the
evening. Its beat serves as a perfect prelude to the faster-paced, energetic performances
that lay ahead with each night of SunSets festivals.



Chef Amaro spices up Corona SunSets festivals



The Corona SunSets festival series will be given a unique taste and flavor courtesy of
globally-renowned Chef Andre Amaro, with his delicious wood-fire based cuisine, and the
Shaker Boys, who will concoct Corona-based cocktails.



Ode to the SunSet hour



Fans attending these events will also have the opportunity to visit a festival
marketplace offering local crafts and clothing, participate in relaxing and reinvigorating
beach activities.



Guests will be welcomed by the Corona Goddesses and Nymphs who embody the spirit of
the beach and celebrate the SunSet hour with a unique ritual that signifies leaving behind
the daytime, and their everyday life, and begin their journey through the night. Those who
wish to visually express that they are part of the tribe worshiping the magic hour can
also have their face and body painted with colourful and highly refined removable tattoos.



Variety of Corona SunSets Experiences in Intimate Settings



Corona SunSets will additionally bring over 150 unique experiences and over 1000
smaller, more intimate, pop-up beach events and bar experiences to more than 20 markets
across the world including Goa, Dubai and Okinawa. Each of these events will mirror the
larger festivals experiences, featuring emblematic music, cultural touches, and cuisine.



"Music is a passion for our fans - along with travel, food and culture," said Marcel
Marcondes, Global VP for Corona. "The Corona SunSets platform gives us an opportunity to
combine all four into an immersive experience around the world. From digital amplification
and social engagement, to in-store activation and our events, Corona will be activating a
truly global platform."



For more information on the Corona SunSets experiences, please visit
http://www.CoronaSunSets.com



About Corona



Corona is the leading brand in Mexico and the most popular Mexican beer worldwide.
Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City, Mexico.
Ten years after its launch, Corona became the bestselling beer in Mexico, and today
continues to stand for Mexican pride around the world.



About SFX Entertainment



SFX Entertainment, Inc. (NASDAQ: SFXE) is the largest global producer of live events
and digital entertainment content focused exclusively on electronic music culture (EMC)
and other world-class festivals. SFX's mission is to provide electronic music fans with
the best possible live experiences, music discovery, media and digital connectivity. SFX
was borne out of the technology revolution and produces and promotes a growing portfolio
of live events that includes leading brands such as Tomorrowland, TomorrowWorld,
Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color,
Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well
as the innovative ticketing services Flavorus and Paylogic. SFX owns and operates
Beatport, the trusted global home of electronic music where fans, DJs, and creators
connect, discover, and participate in the evolution of dance music culture. Beatport
offers a complete music experience for everyone, everywhere including streaming music,
mobile apps and a host of ways for the EMC community to enjoy or download files, attend
transformational festivals and events both in person and online, connect with like-minded
fans and inspirational artists, and receive news, reviews, and unique insider access.




Corona

CONTACT: For more information, please contact: Victoria Tomlin, vtomlin@3pmagency.com | +44(0)207-067-0017; Karen Couck, Director, Global External Communications | Anheuser-Busch InBev, Karen.Couck@ab-inbev.com | +1(212)573-9283; Tyler Jensen, Director, Communications | SFX Entertainment, tjensen@sfxii.com | +1(646)561-6428


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