Band Together With Casio To Celebrate National Music Day

Band Together With Casio To Celebrate National Music Day

Study Shows Playing a Musical Instrument is a Generational Activity Beneficial for Consumers of All Ages

DOVER, N.J., June 18, 2015 /PRNewswire/ -- National Music Day takes place this Sunday, June 21(st), and it is a day for music lovers to celebrate the positive attributes music brings to their lives. Whether adults are playing their favorite tunes for their friends, or children are practicing scales with their families, music is a passion that is shared with loved ones and carried down from generation to generation. Casio America, Inc. encourages taking the time to appreciate music on this special day as it ignites a combination of education, relaxation, and pure enjoyment for people nationwide.

According to a recent study(1) conducted by Casio, music is regarded as a fun and social activity for consumers of all ages. Children who play instruments are much more likely to have parents who played as a child, or who still play an instrument. During the past year alone, 46 percent of parents say their children have played or are learning how to play a musical instrument, which is a 43 percent increase over dance and a 15 percent increase over playing an individual sport.

"The purpose of National Music Day is to shine a spotlight on the importance of music and at Casio, we believe that whether you are playing, listening or teaching, music truly has the power to bring people together," said Stephen Schmidt, Vice President of Casio's Electronic Musical Instrument Division. "Casio is proud to offer an assortment of synthesizers, digital pianos, keyboards, and DJ products that encourage both adults and children to enjoy their passion and spread their love of music."

Casio's portfolio of electronic musical instruments offers a comprehensive feature-set geared to enrich the overall music experience. The study also found that parents' desire for their children to learn or play music can be affected by outside factors such as finding the right music teachers, the cost of music lessons, and the cost of the instrument itself. As a solution, Casio offers a range of electronic musical instruments that are affordable and equipped with a number of education tools. In addition to reasonable prices, several keyboards offer Casio's Step Up Lesson System, which helps beginners be their own teacher by learning phrase by phrase at their own pace as the display shows hand position and music notation.

The wide range of Casio's electronic musical instruments include models that feature Lighted Keys, which help to make learning to play more fun for beginners. Casio also offers Workstation keyboards for aspiring musicians and the Privia and Celviano digital pianos for more experienced professionals who demand an authentic high-grade piano experience. Finally, Casio's Synthesizers and Trackformer series of instruments enable users to create sounds and beats much like their favorite DJs.

To learn more about Casio's full portfolio of electronic musical instruments, please visit www.CasioMusicGear.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

(1)Casio partnered with REPASS to field a survey during February and March 2015 to gather insights on music habits, behaviors and perceptions. The study consisted of over 600 respondents, including over 300 parents of children ages 3-17 years old.

SOURCE Casio America, Inc.

Casio America, Inc.

CONTACT: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000, cazzolino@coynepr.com / apecora@coynepr.com; S. Vander Schans, Casio America, Inc., (973) 361-5400, svanderschans@casio.com

Web Site: http://www.casioamerica.com


-------
Profile: intent