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Wednesday, June 17, 2015

THE MINIONS FROM ILLUMINATION ENTERTAINMENT AND UNIVERSAL PICTURES' MINIONS OVERTAKE ARCLIGHT HOLLYWOOD

THE MINIONS FROM ILLUMINATION ENTERTAINMENT AND UNIVERSAL PICTURES' MINIONS OVERTAKE ARCLIGHT HOLLYWOOD

Enormous Versions of Mischief-and-Mayhem-Loving Kevin, Stuart and Bob Cover Pacific Theatres' Cinerama Dome in Support of Upcoming Film

UNIVERSAL CITY, Calif., June 17, 2015 /PRNewswire/ -- Universal Pictures, Illumination Entertainment and Pacific Theatres announced today the launch of the Minions Takeover of ArcLight Hollywood in support of Illumination and Universal's upcoming Minions, which will be released in theaters across the country on July 10, 2015. From now until July 16, Kevin, Stuart and Bob--Minion stars of the upcoming film--will reside atop Pacific Theatres' Cinerama Dome.

The stunning results of a display that went up over the past week, the Minions Takeover required 2,000 hours of work, which included concept development, design, engineering, printing cutting and sewing. The Minions and their elusive banana may be seen at the Cinerama Dome at ArcLight Hollywood located at 6360 W. Sunset Blvd., in Hollywood, California, and a time-lapse video of the construction may be viewed here. Press may download a broadcast-ready version of the piece at etk.tv.

Statistics of the components of the Minions Takeover include:


-- The Cinerama Dome wrap required 4,166 square yards of fabric and weighs
2,500 pounds.
-- Proud and protective Kevin is 50 feet tall and weighs 375 pounds. He
sports a size 80 shoe and has a waist that is 69 feet long.
-- Rebellious adolescent Stuart is 40 feet tall and weighs 300 pounds. He
wears a size 64 shoe and has a waist that is 75 feet long.
-- Innocent and eager Bob is 35 feet tall and weighs 262 pounds. His shoe
size is 56, and he has a waist that is 69 feet long.
-- The Banana for which the Minions are desperately reaching is 50 pounds
and if it was an actual piece of fruit, it would weigh approximately
4,233 pounds.
"The Cinerama Dome is an iconic Los Angeles landmark, and we're proud to bring this movie to life with this impressive and fun Minion Takeover," said Gretchen McCourt, Executive Vice President of Cinema Programming, ArcLight Cinemas. "Through our partnership with Universal and Illumination, we were able to create a monumental display that extends the ArcLight brand as the destination for the biggest summer movies, and aligns with our goal to provide an unmatched moviegoing experience."

"It is quite an impressive sight to drive down Sunset and encounter enormous versions of Illumination's Minions as they continue to become a part of our culture," said Nick Carpou, president of distribution, Universal Pictures. "We cannot thank our friends at Pacific Theatres enough for working with us on this massive feat of engineering."

About Minions

The story of Illumination Entertainment and Universal Pictures' Minions begins at the dawn of time. Starting as single-celled yellow organisms, Minions evolve through the ages, perpetually serving the most despicable of masters. Continuously unsuccessful at keeping these masters--from T. rex to Napoleon--the Minions find themselves without someone to serve and fall into a deep depression.

But one Minion named Kevin has a plan, and he--alongside teenage rebel Stuart and lovable little Bob--ventures out into the world to find a new evil boss for his brethren to follow.

The trio embarks upon a thrilling journey that ultimately leads them to their next potential master, Scarlet Overkill (Academy Award(®) winner Sandra Bullock), the world's first-ever female super-villain. They travel from frigid Antarctica to 1960s New York City, ending in mod London, where they must face their biggest challenge to date: saving all of Minionkind...from annihilation.

Featuring a soundtrack of hit music from the '60s that still permeates our culture today, Minions is produced by Illumination's Chris Meledandri and Janet Healy, and is directed by Pierre Coffin and Kyle Balda. Brian Lynch has written the screenplay for the film, and Chris Renaud serves as executive producer of the film. www.minionsmovie.com

http://photos.prnewswire.com/prnvar/20130128/LA49757LOGO



Video - http://youtu.be/oH6KpAsYuME

Logo - http://photos.prnewswire.com/prnh/20130128/LA49757LOGO





SOURCE Universal Pictures

Photo:http://photos.prnewswire.com/prnh/20130128/LA49757LOGO
http://photoarchive.ap.org/
Video:http://youtu.be/oH6KpAsYuME
Universal Pictures

CONTACT: Brianna Chavez, ArcLight PR, brianna@allisonpr.com, Amanda Stirling, Universal Pictures, 818.777.0641, amanda.stirling@nbcuni.com


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