Worldwide Business with kathy ireland® Discusses Loyalty Programs with Guest LoyaltyEdge from American Express

Worldwide Business with kathy ireland® Discusses Loyalty Programs with Guest LoyaltyEdge from American Express

Ross Christie, General Manager of LoyaltyEdge from American Express to Discuss Loyalty Programs with Kathy Ireland. Tune into Fox Business Network and Bloomberg International as sponsored programming on Sunday, May 31, 2015. See market by market listings below.

LOS ANGELES, May 29, 2015 /PRNewswire/ -- MMP (USA) announces Worldwide Business with kathy ireland® exclusive interview with LoyaltyEdge from American Express. Loyalty programs are everywhere. According to the 2015 COLLOQUY Loyalty Census, there are over 3 billion loyalty memberships in the United States alone. The average household belongs to 29 programs, however, is only active in 12 of them. Many companies offer loyalty programs today, but with so many available it can be difficult to tell the difference. LoyaltyEdge from American Express offers end-to-end loyalty services to help brands differentiate, optimize their programs, and capitalize on industry trends so that they can build and sustain the loyalty of their customers.

Loyalty programs have been around for decades, but the introduction of airline frequent flyer programs in the 80's and 90's marked the beginning of loyalty programs as we know them today. LoyaltyEdge, a business unit within American Express, helps companies design, implement and operate successful loyalty programs customized for their brands and their customers.

JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, recognized the value of LoyaltyEdge when he first encountered the organization. "When businesses debate whether to work with one company or another, they should look closely at the available loyalty services so they can make the choice that serves their customers best. LoyaltyEdge makes it easier for companies to gather that insight about how to please their customers, and we were excited to speak with them on the show."

With strong competition in the loyalty industry today, companies must find a way to rise above the clutter while creating real value and differentiation for their customers to keep them engaged. LoyaltyEdge works in a number of different industries, including finance and travel. They work with their clients to understand their goals and then design end-to-end programs - including value proposition, rewards selection and platform - to reach those goals.

To learn more about the loyalty industry and how LoyaltyEdge from American Express creates value for their clients, tune in to this latest episode of Worldwide Business.

Tune in Sunday, May 31, 2015 to see LoyaltyEdge's interview on Fox Business Network as sponsored programming at 5:30pm EST and on Bloomberg International as sponsored programming at 8:30am CET, 3:00pm HKT, and 10:00am CDT.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Worldwide Business with kathy ireland® airs Sunday evenings throughout North America on Fox Business Network as sponsored programming and to over 50 countries throughout the world through Bloomberg International as sponsored programming.

About LoyaltyEdge

Announced in January 2010, LoyaltyEdge provides end-to-end loyalty services for external clients across industries in a one-stop-shop including designing rewards programs, providing redemption options and fulfillment, and analyzing redemption patterns and behaviors to help inform future marketing strategies. LoyaltyEdge delivers a full range of loyalty program services based on client needs, including valuable customer insights, program design and execution, expanded loyalty and redemption options as well as fulfillment capabilities, customer service solutions, targeted and segmented marketing and loyalty and cost management analytics. Visit www.loyaltyedge.com to learn more.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that help enrich lives and build business success. American Express Serve is a full-service reloadable prepaid access account issued by American Express Travel Related Services Company, Inc. Learn more at americanexpress.com and connect with us on facebook.com/amexserve, foursquare.com/americanexpress, linkedin.com/company/american-express, twitter.com/amexserve, and youtube.com/americanexpress.

Key links to products and services: charge and credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

SOURCE MMP (USA)

MMP (USA)

CONTACT: Gila Stern, Communications Director, MMP (USA), Inc., gstern@mmpusa.com, 561-988-9455 ext. 269

Web Site: http://www.tvwwb.com


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