StyleHaul Hires New Chief Operations Officer Olivier Delfosse, Former Senior Vice President, Digital at FremantleMedia Group

StyleHaul Hires New Chief Operations Officer Olivier Delfosse, Former Senior Vice President, Digital at FremantleMedia Group

LOS ANGELES, Feb. 19, 2015 /PRNewswire/ -- StyleHaul, the leading multi-platform marketing solution for global fashion and beauty brands and the largest women's lifestyle network on YouTube, today announced that Olivier Delfosse has been appointed Chief Operations Officer. Delfosse will work alongside Stephanie Horbaczewski, president and CEO of StyleHaul, in the Los Angeles HQ. Both FremantleMedia and StyleHaul are owned by RTL Group, the leading European entertainment network.

During his role at FremantleMedia, Delfosse drove global digital initiatives and implemented ground breaking and innovative strategic partnerships with YouTube as well as Facebook, Twitter and beyond. These are particularly important areas of expertise for StyleHaul as the company seeks to expand onto new platforms, anchored by its bench of more than 5,000 digital influencers and 1 billion views per month on YouTube.

As StyleHaul's COO, Delfosse will lead the alignment and prioritization of company investments, ensure operational excellence across each business unit, and create the strategic roadmap for the company's expansion into international markets, with Asia and Brazil as priorities. Delfosse will also lead the partnership between StyleHaul and the companies within the RTL Group digital portfolio. Last year StyleHaul and FremantleMedia's U.S. digital studio Tiny Riot! launched the successful original YouTube series The Crew, the first in an unprecedented deal for StyleHaul and FremantleMedia to develop 10 original content series over the next two years.

"I am thrilled that Olivier is joining StyleHaul as our new COO," said Stephanie Horbaczewski. "His experience and accomplishments at FremantleMedia, as well as his deep global and distribution knowledge will add tremendous value. His appointment paves the way for deeper and more meaningful partnerships with RTL and FremantleMedia and he is also uniquely positioned to help develop possible synergies with BroadbandTV, SpotXchange and Divimove. We could not be more excited to welcome him to StyleHaul."

Delfosse also managed P&L for all interactive businesses across a broad spectrum of FremantleMedia North America's television properties, including American Idol, America's Got Talent, The Price Is Right, Family Feud and The X Factor. His accolades include a Cannes Lion and three Steevees (social TV). Delfosse is also a member of the Academy of Television Arts & Sciences Interactive Peer Group, the Producers Guild of America, and a frequent speaker at conferences such as SXSW and NATPE.

"StyleHaul is the market leader in digital content creation that appeals to millennials, successfully reaching millions of women worldwide with innovative fashion, beauty and lifestyle-driven programming across all of the social platforms," said Delfosse. "During my tenure at FremantleMedia, my team and I had success extending global television brands, like American Idol, The X Factor and America's Got Talent, into the social and online video space. I am looking forward to bringing that knowledge and expertise to StyleHaul and working in partnership with Stephanie to execute her strategic vision for the company's growth as it continues to scale."

"Olivier has played a key role in our success in the digital space, from the market-leading digital initiatives for our big TV properties like American Idol and America's Got Talent, to helping drive our global strategy in digital content," said Keith Hindle, CEO Digital & Branded Entertainment for FremantleMedia and StyleHaul board member. "He's a terrific asset for StyleHaul at such an exciting time in their growth."

StyleHaul continues to expand its executive leadership. The company recently hired Rob DeChiaro, formerly of AOL, as the Senior Vice President and General Manger of StyleHaul Studios and Noel Mika Bahamon, formerly of The Walt Disney Company, as Senior Vice President of Strategic Partnerships. Mia Goldwyn, formerly of Paramount, joined the company in April of last year as the Chief Content Officer.

About StyleHaul
StyleHaul is the largest fashion and beauty network on YouTube and a multiplatform marketing solution for global women's lifestyle brands. The company is home to more than 5,000 digital influencers who create content that attracts more than 60 million unique viewers and generates 1 billion views each month. StyleHaul is headquartered in Los Angeles, with offices in New York, Chicago, San Francisco, London and Singapore. In December 2014 StyleHaul was acquired by RTL Group, the leading European entertainment network. Find us on Twitter @StyleHaul, follow us on Instagram @StyleHaul, like us on Facebook.com/StyleHaul and view our content on www.YouTube.com/StyleHaul.



SOURCE StyleHaul

StyleHaul

CONTACT: Chrystina Woody, StyleHaul, Vice President of Communications, 323.510.3830/Ext: 3025, Chrystina@StyleHaul.com


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