Meeting With Boss Clashing With the Match Toss??

Meeting With Boss Clashing With the Match Toss??

NEW DELHI, February 18, 2015 /PRNewswire/ --



- Learn the 'Lay's Classic Wristy Flick' to Catch the Match



- TVC link:https://www.youtube.com/watch?v=C0hSIb8ODws



As the ICC Cricket World Cup kicks off, India is all geared up for the event with
bated breath. But the 2015 edition of the ICC Cricket World Cup comes with a catch. This
year, the tournament is taking place in Australia and New Zealand and the matches are
going to be broadcast starting between 3:30 am and 12 noon, India time. This would make it
difficult for fans in India to catch the action live as cricket fans across the country
will be stuck at colleges, offices, etc.



(Photo:
http://photos.prnewswire.com/prnh/20150217/10116545)




Lay's, as the Official Snack of the ICC Cricket World Cup 2015, has taken up the
challenge facing the cricket fans across the country. With their new advertising campaign
titled 'Yeh Game Hi Hai... Taste Ka', Lay's talks about the various sticky situations,
which come between the game of cricket world cup and the ardent fans. Watch how Ranbir
Kapoor manages to mesmerize the villains who stand between him and the match with the
great taste of Lay's to catch the match with his buddies.



As part of this exciting series, Lay's has now come up with a fresh new release. For
the first time ever, the gorgeous Lisa Haydon would be sharing the screen with the
charming Ranbir Kapoor. The two actors will play the mismatched players in the game of fun
vs. stern. While Ranbir will play the goofy, carefree and smart employee who is an ardent
cricket lover, Lisa will play the role of the ohh lala strict boss insisting on a mundane
boardroom meeting while a cricket world cup match is in play.



In this tussle of the meeting vs. the match, the cool dude Ranbir manages to
effortlessly hypnotize the boss with a Wristy Flick of the irresistible Lay's chip to get
out of the meeting and enjoy the match with his colleagues.



Speaking about the ad film, Rajiv Mathrani, Director & Category Marketing Head-Snacks
PepsiCo India, said, "The campaign is all about the great taste of Lay's coming together
with the love for cricket that will help you get away from sticky situations and watch the
match. This film, set in an office meeting, brings out a very relatable situation that
many people are sure to experience. It would be interesting to watch Ranbir mesmerize
Lisa, the boss with a 'Wristy Flick' of the delicious Lay's chip, to catch the match!"



Babita Barua, Senior Vice President, JWT, said, "The film, part of the Lay's World Cup
Cricket campaign, shows the use of 'cricket lingo' in a fun, smart way with the
irresistibility of Lay's, to get out of sticky situations and catch the live telecast. The
chemistry between Ranbir and Lisa, in her role as the strict boss, is something to watch
out for!"



About Lay's



Launched in 1995 in India, Lay's is one of the marquee brands from PepsiCo India and
has always been known for bringing in flavours of the world along with Indian flavours
that our consumers love. Lay's has wide range of offerings under its umbrella, with unique
and indulgent flavours that cater to both local and international tastes. It is available
in Indian flavours like Magic Masala and also has brought in innovative international
flavours like Spanish Tomato Tango, American Style Cream and Onion, Caribbean Hot and
Sweet Chilli, Classic Salted, Lay's Chile Limon and Lay's French Salt and Cracked Pepper.
Consumers can also log into the Lay's Facebook page at www.facebook.com/laysindia
[http://www.facebook.com/laysindia ]



About PepsiCo India



PepsiCo entered India in 1989 and has grown to become one of the largest food and
beverage businesses in India. PepsiCo India has been consistently investing in the country
and has built an expansive beverage and snack food business supported by 37 beverage
bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic
brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker.



PepsiCo India is driven by its global commitment to sustainable growth, Performance
with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats
to healthy eats; to find innovative ways to minimize our impact on the environment by
conserving energy and water and reducing packaging volume; to provide a great workplace
for our associates; and to respect, support and invest in the local communities where we
operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first
business to achieve 'Positive Water Balance' in the beverage world, a fact verified by
Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then.
For more information, please visit www.pepsicoindia.co.in [http://www.pepsicoindia.co.in ]




Media Contact:
Neha Sabharwal,
neha.sabharwal@bm.com,
+91-9999690904,
Genesis Burson Marsteller





Photo:
http://photos.prnewswire.com/prnh/20150217/10116545


Photo:http://photos.prnewswire.com/prnh/20150217/10116545
http://photoarchive.ap.org/
PepsiCo India


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Profile: intent