Prepare To Ring In The New Year At The 6th Annual PEEPSFEST™ Celebration

Prepare To Ring In The New Year At The 6th Annual PEEPSFEST(TM) Celebration

Just Born Quality Confections and ArtsQuest present the PEEPtastic family festival celebrating the fun and excitement of the PEEPS® Brand on Dec 30th and 31st

BETHLEHEM, Pa., Dec. 11, 2014 /PRNewswire/ -- Family fun is in large supply at PEEPSFEST(TM), the annual two-day New Year's Eve festival at SteelStacks in Bethlehem, Pennsylvania. Each year, fans arrive from all over the country to enjoy family-friendly activities and watch the drop of the 4.5-foot tall, 85-pound lit PEEPS(®) Chick at 5:15 p.m. on Dec. 31(st) to commemorate the beginning of a sweet new year.

Taking place on Dec. 30(th) and Dec. 31(st), some of the newest PEEPSFEST(TM) attractions for 2014 include live music by kids rock band, We Kids Rock, at the Levitt Pavilion SteelStacks before the PEEPS(®) Chick drop on Dec. 31(st), Lehigh Valley Phantoms hockey shootout with appearances by the Phantoms' mascot meLVin, appearances by Bethlehem Mounted Police Horses Pharoah and Raven on Dec. 31(st), and expanded Dutch Springs' kids activities including Rub a Dub Dub-Scuba in a Tub.

"Each year we look forward to celebrating the new year and the fun surrounding our beloved PEEPS(®) brand with families from near and far," said Matt Pye, Just Born Quality Confections Vice President of Corporate Affairs. "We are excited to work with ArtsQuest to continue to make PEEPSFEST(TM) the premier New Year's Eve Family celebration."

PEEPSFEST(TM) offers PEEPtastic activities for kids of all ages to celebrate 2015 with their families. Fans can cheer on the PEEPS(®) Chick mascot at the Mascot Dash, roast PEEPS(®) s'mores over outdoor fire pits,take a picture beside the PEEPSMOBILE(TM), check out the PEEPS(®) Chick ice sculpture and participate in the popular Dutch Springs' PEEPS(®) spaghetti build. The PEEPS(®) Diorama Competition is back, featuring more than 100 dioramas created by area school children on display at the PBS39 Public Media and Education Center. There will even be a PEEPS(®) scavenger hunt and a "Guess how many PEEPS(®) in the PEEPSMOBILE(®)" contest.

Other PEEPSFEST(TM) highlights include:


-- Lehigh Valley Zoo animals, including the penguin make appearances on
Dec. 31(st)
-- Dutch Springs dog sled presentation on both days
-- Photo opportunities with the PEEPS(®) Chick, PBS39 TeleBear and other
mascots
-- PEEPS(®) crafts and other activities provided by various nonprofit
groups
-- Musicians and children's performers
-- Films in the ArtsQuest cinemas including "How PEEPS(®) are Made" and
"Sesame Street New Year's"
-- PEEPSFEST(TM) 5K, Kids Fun Run and Mascot Dash on Dec. 31(st)
(registration fee required)
-- PEEPS & COMPANY(®) store items available for purchase
PEEPSFEST(TM) is presented by Just Born Quality Confections and ArtsQuest. Festival hours are Dec. 30th, 10 a.m. to 4 p.m. and Dec. 31st, 10 a.m. to 5:30 p.m. Admission is free, although a few select activities, such as the family disco lounge, kids' fun run and PEEPSFEST(TM) 5K, require an admission ticket or additional charge.

For more information on this annual celebration and ways to get involved with the festivities, please visit www.peepsfest.org.

About Just Born Quality Confections

Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS(®), HOT TAMALES(®) and MIKE AND IKE(® )Brand Candies. GOLDENBERG'S(®) PEANUT CHEWS(®) Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

About ArtsQuest
ArtsQuest(TM) is a Bethlehem, PA-based nonprofit dedicated to presenting music, arts, festivals, cultural experiences and educational and outreach programs that aid in economic development, urban revitalization and community enrichment. Through festivals such as its flagship event, Musikfest(®); the Banana Factory(®) cultural arts and education center; and the ArtsQuest Center and SteelStacks(TM) arts and cultural campus, ArtsQuest's programming reaches more than 1.3 million people annually. For more information on ArtsQuest, visit www.artsquest.org or call 610-332-1300. Proceeds from PEEPSFEST(TM) will help to support the festival and ArtsQuest's other free programming for the region.

SOURCE Just Born Quality Confections

Just Born Quality Confections

CONTACT: Mark Demko, ArtsQuest, 610-332-1300, ext. 342, or mdemko@artsquest.org; or Rena Odette, Coyne PR on behalf of Just Born, 973-588-2000 or rodette@coynepr.com

Web Site: http://www.peepsfest.org


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