MUMM Launches The World's First Double Screen Music Video With David Guetta

MUMM Launches The World's First Double Screen Music Video With David Guetta

LONDON, Dec. 2, 2014 /PRNewswire/ -- MUMM House of Champagne <http://www.ghmumm.com/en?utm_source=CP%20DoubleScreen&utm_medium=clic&utm_campaign=David%20Guetta> today launches the world's firstdouble screen music video <http://www.youtube.com/davidguetta> for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One™.

(Photo: http://photos.prnewswire.com/prnh/20141120/717506-a <http://photos.prnewswire.com/prnh/20141120/717506-a>)(Photo: http://photos.prnewswire.com/prnh/20141120/717506-b <http://photos.prnewswire.com/prnh/20141120/717506-b>)

Directed by Swedish Grammy award-winning director, Jonas Akerlund, the music video featuresDavid Guetta, actor James Purefoy and MUMM ambassador and Lotus F1® driver, Romain Grosjean. As a proud sponsor of Formula One™ since 2000, MUMM, together withDavid Guetta, has created an innovative viewing experience that encapsulates the energy of the sport, showcasing the performance and celebration of victory.

The double screen experience allows the viewer to use their mobile phone to interact with the video in a unique, revolutionary way. By entering a code into the phone, a connection is made with the computer playing the music video. This instantly unlocks a new piece of video content fromDavid Guetta's track made especially for two screens. The experience is further enriched by allowing the user to place their phone on several 'hot' spots over the screen to discover and unveil several interactive features between the two screens.

Speaking about the music video, David Guetta comments, "We have worked hard to create something special and make the experience of the music video for 'Dangerous' super cool. With this never before seen double screen technology, it is like you are experiencing the music video first hand. I am so grateful to have had the opportunity to work with MUMM to bring this to music lovers and Formula One™ fans and for them to get inside the action and experience the feeling of celebration for themselves."

Philippe Guettat, Chairman and CEO for MUMM House of Champagne remarks, "Our brand has a rich history of innovation and dedication in creating true world 'firsts'. Our collaboration withDavid Guetta is a modern interpretation of how we continuously push the boundaries. We are delighted to work withDavid Guetta to bring a fantastic experience to our fans for the first time and to use the latest technology to create something that is truly spectacular."

TO WATCH THE 'DANGEROUS' MUSIC VIDEO CLIP & EXPERIENCE THE UNIQUE DOUBLE SCREEN TECHNOLOGY:

* Click here <http://dangerous.dvmobile.fr/> on your desktop or laptop to get your viewing access code * Connect to http://dg.lc <http://dg.lc/> using your smartphone * Enter the viewing access code into your smartphone and follow the onscreen instructions to connect it with the music video * Press play on your smartphone and the music video will start revealing exclusive previously unreleased scenes and new characters

(For a better experience ensure you have 4G/Wifi connexion and a recent browser) To celebrate the collaboration, MUMM invites fans to win the ultimate Formula One™ experience at the Monaco Grand Prix™ in 2015. To enter the competition, fans should simply share their greatest personal victory onhttp://www.ghmumm.com <http://www.ghmumm.com/>

Follow MUMM on Social Networks:Twitter: twitter.com/GHMUMM <http://www.twitter.com/GHMUMM>Facebook: facebook.com/champagne.gh.mumm <https://www.facebook.com/champagne.gh.mumm>Instagram: instagram.com/ghmumm <http://www.instagram.com/GHMUMM>YouTube: youtube.com/ChampagneGHMUMM <http://www.youtube.com/ChampagneGHMUMM>

Please visit MUMM Press room:http://digitalpressroom.ghmumm.com <http://digitalpressroom.ghmumm.com/>

About David GUETTA

Born on the 7th of November 1967, multi award-winning French DJ David Guetta began his electro affair in the 80s and 90s, DJing at underground clubs in his home city ofParis. He soon was headlining at the biggest Parisian clubs such as Le Palace and Folies Pigalle. Guetta received international success in 2009 with the launch of his albumOne Love, which sold three million copies globally. TodayDavid Guetta has received countless music accolades including, Top EDM Artist (Billboard Awards) 2013, Best Remixed Recording (Grammy) in 2010 and 2011 and MTV music award for Best French Act 2011. Today he has over 57 million fans on Facebook, sold over 8 million albums and 40 million singles worldwide. He has received over two billion views on YouTube and has over 16 million Twitter followers.David Guetta remains the most downloaded music artist in Europe.

About Maison MUMM

MUMM is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, MUMM is the leading international champagne House inFrance and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down.* IWSR 2013

For more information: WWW.GHMUMM.COM <http://www.ghmumm.com/>

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For media enquiriesTalk PR / Nneoma Ulu and Katerina TillsonT: +44(0)20-7268-6100E: nneoma.ulu@talkpr.com <mailto:nneoma.ulu@talkpr.com> / katerina.tillson@talkpr.com <mailto:katerina.tillson@talkpr.com>

Maison MUMM / Stephanie MINGAM - Communications DepartmentE: stephanie.mingam@pernod-ricard.com <mailto:stephanie.mingam@pernod-ricard.com>



SOURCE G.H. MUMM

G.H. MUMM

Web Site: http://www.ghmumm.com


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