MUMM Launches The World's First Double Screen Music Video With David Guetta

MUMM Launches The World's First Double Screen Music Video With David Guetta

LONDON, December 2, 2014 /PRNewswire/ --



MUMM House of Champagne
[http://www.ghmumm.com/en?utm_source=CP%20DoubleScreen&utm_medium=clic&utm_campaign=David%20Guetta ]
today launches the world's first double screen music video
[http://www.youtube.com/davidguetta ] for the track 'Dangerous', created with
internationally acclaimed DJ David Guetta. This marks the first time the House has
collaborated with an innovator from the music industry, whose music video brings to life
the indescribable thrill and emotion of victory within Formula One(TM).



(Photo:
http://photos.prnewswire.com/prnh/20141120/717506-a )




(Photo:
http://photos.prnewswire.com/prnh/20141120/717506-b )




Directed by Swedish Grammy award-winning director, Jonas Akerlund, the music video
features David Guetta, actor James Purefoy and MUMM ambassador and Lotus F1(R) driver,
Romain Grosjean. As a proud sponsor of Formula One(TM) since 2000, MUMM, together with
David Guetta, has created an innovative viewing experience that encapsulates the energy of
the sport, showcasing the performance and celebration of victory.



The double screen experience allows the viewer to use their mobile phone to interact
with the video in a unique, revolutionary way. By entering a code into the phone, a
connection is made with the computer playing the music video. This instantly unlocks a new
piece of video content from David Guetta's track made especially for two screens. The
experience is further enriched by allowing the user to place their phone on several 'hot'
spots over the screen to discover and unveil several interactive features between the two
screens.



Speaking about the music video, David Guetta comments, "We have worked hard to create
something special and make the experience of the music video for 'Dangerous' super cool.
With this never before seen double screen technology, it is like you are experiencing the
music video first hand. I am so grateful to have had the opportunity to work with MUMM to
bring this to music lovers and Formula One(TM) fans and for them to get inside the action
and experience the feeling of celebration for themselves."



Philippe Guettat, Chairman and CEO for MUMM House of Champagne remarks, "Our brand has
a rich history of innovation and dedication in creating true world 'firsts'. Our
collaboration with David Guetta is a modern interpretation of how we continuously push the
boundaries. We are delighted to work with David Guetta to bring a fantastic experience to
our fans for the first time and to use the latest technology to create something that is
truly spectacular."



TO WATCH THE 'DANGEROUS' MUSIC VIDEO CLIP & EXPERIENCE THE UNIQUE DOUBLE SCREEN
TECHNOLOGY:




1) Click here [http://dangerous.dvmobile.fr ] on your desktop or laptop to
get your viewing access code
2) Connect to http://dg.lc using your smartphone
3) Enter the viewing access code into your smartphone and follow the onscreen
instructions to connect it with the music video
4) Press play on your smartphone and the music video will start revealing
exclusive previously unreleased scenes and new characters (For a better experience
ensure you have 4G/Wifi connexion and a recent browser)


To celebrate the collaboration, MUMM invites fans to win the ultimate Formula One(TM)
experience at the Monaco Grand Prix(TM) in 2015. To enter the competition, fans should
simply share their greatest personal victory on http://www.ghmumm.com




Follow MUMM on Social Networks:
Twitter: twitter.com/GHMUMM [http://www.twitter.com/GHMUMM ]
Facebook: facebook.com/champagne.gh.mumm
[https://www.facebook.com/champagne.gh.mumm ]
Instagram: instagram.com/ghmumm [http://www.instagram.com/GHMUMM ]
YouTube: youtube.com/ChampagneGHMUMM [http://www.youtube.com/ChampagneGHMUMM
]

Please visit MUMM Press room:
http://digitalpressroom.ghmumm.com


About David GUETTA



Born on the 7th of November 1967, multi award-winning French DJ David Guetta began his
electro affair in the 80s and 90s, DJing at underground clubs in his home city of Paris.
He soon was headlining at the biggest Parisian clubs such as Le Palace and Folies Pigalle.
Guetta received international success in 2009 with the launch of his album One Love, which
sold three million copies globally. Today David Guetta has received countless music
accolades including, Top EDM Artist (Billboard Awards) 2013, Best Remixed Recording
(Grammy) in 2010 and 2011 and MTV music award for Best French Act 2011. Today he has over
57 million fans on Facebook, sold over 8 million albums and 40 million singles worldwide.
He has received over two billion views on YouTube and has over 16 million Twitter
followers. David Guetta remains the most downloaded music artist in Europe.



About Maison MUMM



MUMM is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne
business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished
heritage dating back to 1827, MUMM is the leading international champagne House in France
and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of
excellence-is the perfect embodiment of the spirit of the House: it stands out through the
freshness and intensity of its style, which successive generations of cellar masters have
successfully maintained and handed down. * IWSR 2013



For more information: WWW.GHMUMM.COM [http://www.GHMUMM.COM ]



PLEASE DRINK RESPONSIBLY




For media enquiries
Talk PR / Nneoma Ulu and Katerina Tillson
T: +44(0)20-7268-6100
E:nneoma.ulu@talkpr.com / katerina.tillson@talkpr.com

Maison MUMM / Stephanie MINGAM - Communications Department
E: stephanie.mingam@pernod-ricard.com




Photo:
http://photos.prnewswire.com/prnh/20141120/717506-a



http://photos.prnewswire.com/prnh/20141120/717506-b


Photo:http://photos.prnewswire.com/prnh/20141120/717506-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20141120/717506-b
http://photoarchive.ap.org/
G.H. MUMM


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