Lyoness Starts Multi-Brand Strategy Worldwide

Lyoness Starts Multi-Brand Strategy Worldwide

GRAZ, Austria, November 9, 2014 /PRNewswire/ --



Lyoness has implemented the previously announced multi-brand strategy in all markets.
Since 8th November the group of companies has differentiated between the brand "Lyoness"
and the new network marketing brand "Lyconet".



- Cross reference: Picture is available at epa european pressphoto agency
(http://www.epa.eu) and http://www.presseportal.de/pm/80888



Since 8th November the globally active Lyoness group of companies officially has
comprised two brands. From now on the brand "Lyoness" encompasses two of the company's
three business areas: the sector- and country spanning shopping community for consumers,
who save money when shopping with Lyoness, and the loyalty program for loyalty merchants,
which gain loyal customers with the help of Lyoness. The new brand "Lyconet" encompasses
all of the company's network marketing activities. The new brand world enables the company
to develop target-group specific communication strategies and services.



(Photo:
http://photos.prnewswire.com/prnh/20141109/714274 )




Special program "Xcite"



From 8th November everyone interested can watch the special program "Xcite" at the
company-owned web channel Lyoness.TV. The company presents all the news concerning Lyoness
and Lyconet in a one and a half hour show.



Change process



With the world-wide implementation of the multi-brand strategy the company finished an
important part of restructuring, which had been announced in autumn 2013.



About Lyoness



The Lyoness Group divides its three business areas into two brands: The Lyoness brand
encompasses the shopping community and the loyalty program. Their target groups are
consumers who want to save money by shopping with Lyoness (Cashback) and loyalty merchants
who want to use an international multi-sector loyalty program. The Lyconet brand
encompasses all network marketing activities of the Lyoness Group. Its target groups are
self-employed people and companies. The Lyoness Group is currently active in 46 countries
on all continents. Over 4 million members enjoy the Lyoness benefits at over 40,000
loyalty merchants around the world. More at http://www.lyoness.com.




Contact:
Silvia Kelemen
Lyoness Group AG
phone: +43-664-85-55-241
e-mail: silvia.kelemen@lyoness.ag




Photo:
http://photos.prnewswire.com/prnh/20141109/714274


Photo:http://photos.prnewswire.com/prnh/20141109/714274
http://photoarchive.ap.org/
Lyoness Europe AG


-------
Profile: intent