Catey Shaw's "Revolution" track featured in brand new (RED) video to raise awareness around the fight against AIDS.

Catey Shaw's "Revolution" track featured in brand new (RED) video to raise awareness around the fight against AIDS.

NEW YORK, Oct. 27, 2014 /PRNewswire/ -- (RED) - the organization founded by Bono & Bobby Shriver to fight AIDS - today debuts a new video to highlight that the world can deliver the first AIDS FREE GENERATION in over 30 years.

Every day 650 babies are born with HIV, yet life-saving HIV/AIDS medication which can prevent mothers passing the virus on to their babies costs as little as 40 cents a day. In 2013, for the first time since the discovery of the virus, more people were newly added to treatment than were newly infected with HIV, a critical milestone marking the beginning of the end of AIDS.

With the message that only action and urgency will see the AIDS fight won, the video features a striking soundtrack; a track chosen by (RED), and one which is written and performed by 23 year old Catey Shaw. The track is poignantly entitled 'Revolution', and significantly, it will now help raise awareness and money to fight AIDS.

Discovered three years ago playing her ukulele on the platform at the 23(rd) Street subway station in New York City, 'Revolution' is the second track released by Catey, and follows 'Brooklyn Girls' which propelled her from an unknown artist to one covered by Time, MTV, Billboard and the Huffington Post, among many others. Showcasing her vocal influences which range from Billie Holiday to Carole King, 'Revolution' provides a poignant lyrical narrative to the new (RED) video which highlights how everyone - people and businesses - has a role to play in fighting AIDS.

Catey's latest release, "The Brooklyn EP," is out now.

About (RED)(TM)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, Sir Richard's Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground - no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org.



http://photos.prnewswire.com/prnvar/20140123/NY51738LOGO-b



Video - http://youtu.be/fFNr05b0zc8
Logo - http://photos.prnewswire.com/prnh/20140123/NY51738LOGO-b

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/catey-shaws-revolution-track-featured-in-brand-new-red-video-to-raise-awareness-around-the-fight-against-aids-316931201.html

SOURCE (RED)

Photo:http://photos.prnewswire.com/prnh/20140123/NY51738LOGO-b
http://photoarchive.ap.org/
Video:http://youtu.be/fFNr05b0zc8
(RED)

CONTACT: Holly Aubry, 212-405-4991, holly.aubry@red.org

Web Site: http://www.red.org


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Profile: intent