Advertising Sales of Former AT&T U-verseĀ® Subscribers in Connecticut and NY DMA's Move to Viamedia as Frontier Communications Assumes Control
Advertising Sales of Former AT&T U-verse® Subscribers in Connecticut and NY DMA's Move to Viamedia as Frontier Communications Assumes Control
Transition from AT&T to Frontier Now Offers Locally Zoned Advertising Capabilities for Local, Regional & National Advertisers
LEXINGTON, Ky., Oct. 27, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, and Frontier Communications announced today a multi-year agreement to represent the advertising sales for their newly acquired AT&T U-verse® markets throughout Connecticut.
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"Viamedia has partnered with Frontier Communications in multiple markets for several years now and it has been a great success for both companies," said Mark Lieberman, President and Chief Executive Officer, Viamedia. "That is why we are thrilled to announce the addition of the Frontier system in Connecticut. We look forward to the continuation of our partnership with Frontier."
Frontier completed its purchase of the Connecticut systems from AT&T on October 24, 2014. The transition to Viamedia as the advertising sales operator for the Frontier system now offers local, regional & national advertising.
"We look forward to our long time partner Viamedia being able to offer advertising to small businesses and regional businesses throughout Connecticut," said Paul Quick, Senior Vice President/General Manager, Connecticut, Frontier Communications.
ABOUT VIAMEDIA
Headquartered in New York City, NY and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling market-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com. For inquiries regarding the Connecticut market, contact lfischer@viamediatv.com.
About Frontier Communications
Frontier Communications Corporation (NASDAQ:FTR) offers broadband, voice, satellite video, wireless Internet data access, data security solutions, bundled offerings, specialized bundles for residential customers, small businesses and home offices and advanced communications for medium and large businesses in 28 states. Frontier's approximately 16,400 employees are based entirely in the United States. More information is available at www.frontier.com.
More information about the company may be found at www.frontier.com/ir
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SOURCE Viamedia
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Viamedia
CONTACT: Alix Anfang, alix@singerbonjean.com, 917-623-8052
Web Site: http://www.viamediatv.com
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