Jagermeister Announces 2014 Ultimate Summer of Music

Jagermeister Announces 2014 Ultimate Summer of Music

Brand's First-Ever Multi-Genre Campaign Headlined by Fall Out Boy, Paul Oakenfold and Eli Young Band

NEW ROCHELLE, N.Y., May 1, 2014 /PRNewswire/ -- Jagermeister, the 7(th) largest premium spirits brand in the world and #1 selling imported liqueur in the United States, is proud to announce Jagermeister's Ultimate Summer of Music, the brand's largest music initiative to date. While the iconic brand has a deeply rooted history in music, this is the first time Jagermeister will sponsor three separate acts on three nationwide tours headlined by Fall Out Boy, Eli Young Band, and Paul Oakenfold.

Jagermeister's Ultimate Summer of Music kicks off on May 16(th) and includes over 30 concerts nationwide through September. "Jagermeister has been supporting musicians of all genres for more than 20 years," said Cliff Rigano, Director of Music Marketing for Jagermeister at Sidney Frank Importing Company, Inc. "We've always prided ourselves on working with some of the most well respected acts in the industry but we have yet to bring 3 top acts from 3 different genres together. Each of these artists consistently deliver legendary, high-energy shows that we know our diverse consumer set will love. Simply put: Jagermeister makes music sound better."

This year marks the first time the brand has taken a multi-genre approach to the tour, signing on some of the most successful musical acts in the industry. From an industry legend like Paul Oakenfold to Eli Young Band, whose latest album and three singles have topped the country charts, to Fall Out Boy, whose latest album, Save Rock and Roll, continues to top the charts, Jagermeister is bringing the best of three music genres to fans this summer. As an added bonus, country artist Rick Monroe and comic Jim Florentine will emcee select dates.

"Jager has been associated with clubs and club music for many years. It is a very popular drink in my community and I'm very happy to be working alongside them on this tour," said Paul Oakenfold.

"Since we've been known to take shots on stage, we thought, Jager and EYB is a no brainer," said Mike Eli, lead singer of Eli Young Band. "Count us in!"

"We're stoked to be a part of Jager's Summer of Music program. We can't wait to get out there with New Politics this summer and give big thanks to Jagermeister for supporting us," adds Fall Out Boy.

By downloading and using Jagermeister's new mobile app, Jagerbonds, fans can get access to free music downloads from each of the artists, and can also enter to win a VIP experience at the show of their choice from May 1(st) through August. Those attending the shows can also capture their night out by using the app, which transforms images and videos from multiple users' social media posts into a video highlight reel of a group's night out. The video reel is set to songs from the artists featured in the Ultimate Summer of Music tour lineup, so fans can relive and share the legendary night long after the show.

For more information on Jagermeister, visit www.jager.com or www.facebook.com/jagerusa. For additional information on musical acts, please visit: www.falloutboy.com, www.eliyoungband.com, or www.pauloakenfold.com. Tickets are available now on Ticketmaster.com and can also be purchased directly from specific venues. Tour dates are as follows:


Date Artist Venue City State
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5/16/2014 Paul Oakenfold Concord Music Hall Chicago IL
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5/17/2014 Paul Oakenfold Club 8 Dallas Dallas TX
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5/23/2014 Paul Oakenfold Label Charlotte Charlotte NC
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5/24/2014 Paul Oakenfold V Club New Orleans New Orleans LA
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5/25/2014 Paul Oakenfold Beta Nightclub Denver CO
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5/29/2014 Paul Oakenfold The Whiskey Bar Portland OR
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5/30/2014 Paul Oakenfold Ruby Skye San Francisco CA
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5/31/2014 Paul Oakenfold Sutra Costa Mesa CA
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6/6/2014 Paul Oakenfold HQ Nightclub Atlantic City NJ
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6/7/2014 Eli Young Band Coyote Joe's Charlotte NC
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6/7/2014 Paul Oakenfold Pacha New York NY
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6/12/2014 Eli Young Band Redding Civic Auditorium Redding CA
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6/13/2014 Eli Young Band John Ascuagua's Nugget Casino Sparks NV
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6/13/2014 Paul Oakenfold REV Ultra Lounge Minneapolis MN
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6/14/2014 Paul Oakenfold Liquid Cleveland OH
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6/27/2014 Paul Oakenfold Sunshine Theater Albuquerque NM
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6/28/2014 Paul Oakenfold Interchange Festival Bozeman MT
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7/3/2014 Eli Young Band WinStar Casino Thackersville OK
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7/3/2014 Paul Oakenfold Monarch Theatre Phoenix AZ
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7/4/2014 Eli Young Band White Water Amphitheater New Braunfels TX
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7/4/2014 Paul Oakenfold Club Rio San Antonio TX
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7/5/2014 Paul Oakenfold Stereo Live Houston TX
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7/11/2014 Eli Young Band Tennessee Theatre Knoxville TN
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7/13/2014 Fall Out Boy Woods Amphitheater Nashville TN
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7/27/2014 Fall Out Boy The Saint Augustine Amphitheater St. Augustine FL
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8/6/2014 Eli Young Band Pepsi Amphitheater Flagstaff AZ
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8/7/2014 Eli Young Band The Rialto Theatre Tucson AZ
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8/13/2014 Eli Young Band The Venue Fargo ND
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8/15/2014 Fall Out Boy The Cosmopolitan Las Vegas NV
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8/21/2014 Eli Young Band Hurricane Harry's College Station TX
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8/23/2014 Eli Young Band Ogden Theater Denver CO
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9/3/2014 Eli Young Band Dixie Roadhouse Ft. Myers FL
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9/5/2014 Paul Oakenfold Republic Live Austin TX
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9/10/2014 Eli Young Band The Cotillion Wichita KS
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9/12/2014 Eli Young Band Fourth Street Live! Louisville KY
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9/13/2014 Paul Oakenfold Foundation Nightclub Seattle WA
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9/17/2014 Eli Young Band Limelight Eventplex Peoria IL
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9/20/2014 Paul Oakenfold Park City Live Park City UT
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9/21/2014 Eli Young Band Event Center Deadwood SD
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9/27/2014 Eli Young Band Ballpark Village St. Louis MO
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ABOUT JAGERMEISTER:
Jagermeister, which translates to "master hunter," is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The full-bodied flavor of Jagermeister, which includes cinnamon, star anise, ginger and cardamom, is a result of a lengthy maceration to extract aromatic compounds from a closely guarded recipe of 56 herbs, roots, blossoms and fruits, plus aging in oak casks for one year. The production process is exacting and includes sourcing the ingredients in their raw, unprocessed form, along with 383 quality checks to ensure its iconic taste profile. Jagermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. JAGERMEISTER IS DEDICATED TO MUSIC, NOT UNDERAGE DRINKING.

Media Contacts:





Kate Laufer Alex Osorio

Sidney Frank Importing Company, Inc. Waggener Edstrom Worldwide

Press@sidneyfrank.com aosorio@waggeneredstrom.com

914.637.5752


SOURCE Jagermeister

Jagermeister


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