Subhash Ghai's 'Kaanchi' to be First Bollywood Film to Release With Revolutionary Sound Auro 11.1 by Barco

Subhash Ghai's 'Kaanchi' to be First Bollywood Film to Release With Revolutionary Sound Auro 11.1 by Barco

MUMBAI, April 23, 2014 /PRNewswire/ --



Kaanchi: The Unbreakable, a romantic masterpiece by director Subhash Ghai, will
premiere in theaters across India in Auro 11.1 by Barco. The highly anticipated Hindi
movie is the latest in a series of top productions to be mixed with Auro 11.1 immersive
sound technology and is testament to the success of the platform in the Indian movie
industry.



Auro 11.1, Barco's next-generation immersive sound technology, creates the most
impactful motion picture experience. Its unique three-layer approach allows for an
envelopment of sound unmatched by any other system. Since its release in 2010, the fully
immersive sound of Auro 11.1 has been rapidly conquering the Indian movie scene. Both
theaters and production studios have embraced the format, resulting in an impressive
number of installations so far.



The cinema industry of India, also known as "Bollywood", is based in Mumbai. Film
production company Mukta Arts plays a major role within this industry. It has been
producing movies for over 30 years and is now one of India's largest film production
companies. The movies of Mukta Arts are about to get even more impressive for audiences,
as their upcoming movie "Kaanchi" is mixed using the Auro-3D Studio System.



Known for embracing and introducing new technology in his films, Subhash Ghai will
once again introduce a new and revolutionary sound technology, Auro 11.1 with his upcoming
venture "Kaanchi".



Enhanced cinematic experience



Subhash Ghai, Director of "Kaanchi", said, "I am just blown away with this new sound
technology of Auro 3D 11.1, with sound waves coming from all directions. I can't think of
releasing "Kaanchi" without this magnum sound technology in theatres. Kaanchi has that
canvas of locales in the first half and complexities of sound in the second half, which
this technology will enhance. You will have to wait, watch to experience."



Chaitanya Chinchlikar, Vice President - Mukta Arts said, "When you understand the
concept of 11.1, 7.1, 5.1 and why Auro need 48-50 speakers and also when you understand
what is object based sound, what is channel based sound you understand why Auro is more
natural and closer to what a human ear would naturally hear."



"We checked the possibilities that we have with Auro and found that Auro really has a
huge leverage as far as technology and adaptability is concerned and it was easier than
the competition products. When we found the results after seeing the tests we found that
it will help us big time with the film. We are doing it for the film and propagating it in
the industry also. I believe like Hollywood, Bollywood soon will have large set ups for
Auro. Also, Auro gives auromatic experience even in the theaters that do not have Auro set
ups," said Rajesh R Nair, COO-Motion Pictures, Mukta Arts Ltd.



Maximum compatibility



The success of Auro across Indian movie theaters is no coincidence by any means. Apart
from the unique immersive sound quality, the system is perfectly compatible with existing
5.1 installations. The system demands minimal hardware investments and achieves maximum
results in 3D sound with a minimum number of speakers. On top of that, the platform is
capable of supporting future immersive standards as they become available.



This is not for the first time Auro is associated with Mukta Arts family. Recently,
Mukta Arts Ltd. choose Auro-3D Studio System for their Whistling Woods International (WWI)
film, fashion and media institute.



About Mukta Arts Productions
Mukta Arts Limited is one of India's leading production houses with business interests
across the entertainment spectrum from exhibition to education. Founded by Mr. Subhash
Ghai, one of India's most successful film directors, the company has a library of over 35
hit films and has a brand that is globally recognized with quality and entertainment.



The company has successfully diversified its business into other areas of the film
industry. The company has a thriving distribution and programming business, Mukta Movies
Distributors [http://muktaarts.com/history/distribution ], which has offices across India
and has most of the major multiplex chains as partners. The company also recently launched
its own chain of multiplex theatres under Mukta Cinemas [http://muktacinemas.com ]. These
cinemas operate on an innovative model and focus on delivering quality to patrons.
Finally, the company has opened Asia's largest and best film, television, animation and
media school - Whistling Woods International [http://www.whistlingwoods.net ], which
continues to create its reputation of high quality education worldwide. The institute now
has over 700 graduates successfully placed and 500 students currently studying on campus.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ],
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) Concept and
Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios
and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art
leadership in audio innovation for music and sound for film. The Auro-3D(R) product suite
offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction
capabilities to the professional, automotive, broadcast and consumer electronics markets
(such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital
TV, media libraries and packaged media).



About Barco
Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales &
marketing, customer support, R&D and manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.



Copyright 2013 by Barco



Media Contact : Pradeep Singh, pradeep.singh@barco.com, +91-120-4020454, Corporate
Marketing, Barco Electronic Systems Pvt Ltd




Barco Electronic Systems Pvt. Ltd


-------
Profile: intent