SRS Cinemas Adds a Dash of Joy in Saluting the Spirit of Womanhood

SRS Cinemas Adds a Dash of Joy in Saluting the Spirit of Womanhood

DELHI, March 7, 2014 /PRNewswire/ --



The North India Based 17Multiplex Chain Celebrates Women's Day With the Perfect
Spirit, With Free Shows for Winners



Stepping beyond pure business and building a real relationship with customers is what
the SRS Group believes in. This was yet amply apparent with the latest initiative on
Women's Day by SRS Cinemas, a multi-city cinema chain with 17 multiplexes and 48 screens
spread across cities in North India.



To celebrate the spirit of womanhood, SRS Cinemas came out with an exciting contest
from 28th Feb to 4th March 2014, in association with beverage giant Pepsi. Under this,
customers were to fill in a form with three simple questions and submit them for a chance
to watch free movies on Women's Day that falls on the 8th of March.



The contest was aptly built around the movies 'Gulaab Gang' and 'Queen', and these are
the same movies which the winners will get to watch on 8th March. Mr. Tinku Singh, Group
President, SRS Group, said, "Women's Day is the perfect opportunity for us to celebrate
the spirit of womanhood on one hand, and deepened our relationship with our patrons on the
other. The entire contest is very nicely packaged and essays out a nice, feel-good factor.
Patrons of SRS Cinemas are appreciating the mere act of planning something like this. They
have appreciated us for our thought, more than the prizes."



Under this, there will be lucky winners in every show across 48 screens on 8th March,
ensuring that Women's Day actually makes many women feel special.



SRS Group is currently in an expansion mode for its highly successful multiplex chain,
SRS Cinemas, and will invest approx. Rs.10 crore to add more screens to its current
portfolio of 48 screens to take the total number to 50 by end of FY 2013-14. SRS Cinemas
has 17 extremely successful multiplexes in the cities of Faridabad, Gurgaon, Ghaziabad,
Agra, Bijnor, Gorakhpur, Patiala, Ludhiana, Shimla, Lucknow, Bareilly and Bhiwadi.



According to Mr Gourav Sain, General Manager, "SRS Cinemas plans more such special
initiatives in the coming days to celebrate special moments with its patrons, which tunes
in perfectly with its promise of 'smiling moments always'."



About SRS Limited



Incorporated in the year 2000, SRS Limited is a Faridabad (Delhi NCR) headquartered
company with a presence in gold and jewellery, film exhibition, retail and hospitality
sectors. Listed on both the BSE and the NSE, the company closed FY 2013 with a turnover of
Rs 2888 crores. Its operations span across several cities in north India such as Delhi,
Gurgaon, Faridabad, Noida, Ghaziabad, Shimla, Panipat, Bareilly and more, in addition to
its presence in Ahmedabad and Mumbai.



In jewellery, SRS Limited has 7 retail showrooms, 1 EoU and 4 wholesale offices, and
in cinemas it has 17 cinemas with 48 screens. Its retail brands encompass 45 stores across
the fmcg and apparel categories, and the hospitality business comprises a 4-Star hotel,
banquets, food-courts and fine dining restaurants. The company made a debut in ET 500 Top
Companies with a rank of 337 in terms of revenues.



SRS Limited is a part of the larger SRS Group, which has a turnover of Rs 5000 crores
and additional interests in real estate, financial and healthcare sectors. The group was
ranked at the 2nd position by Business World in May 2013, in the middleweight
organisations category. www.srsparivar.com [http://www.srsparivar.com ]



Primary Media Contact: Manoj Kumar, manoj@cloutcomm.in, 91-9811135420




SRS Limited

CONTACT: PRN


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