Platinum Trend Alert: Ranka Jewellers Reveals 'Nouveau-Traditions' Design Trend in Platinum With the Attractive Vidya Balan

Platinum Trend Alert: Ranka Jewellers Reveals 'Nouveau-Traditions' Design Trend in Platinum With the Attractive Vidya Balan

MUMBAI, March 4, 2014 /PRNewswire/ --



Vintage Embraced in the Modern Precious Metal Platinum



Bollywood's leading actress, Vidya Balan, has always created an iconic statement with
her traditional style. This season, Vidya Balan dons a distinct look with the vintage
meets modern range of precious platinum jewellery by Ranka Jewellers.



(Photo:
http://photos.prnewswire.com/prnh/20140304/10090055)




Considered a typical Indian beauty, Vidya has distinct features to carry off almost
any ethnic wear and here she is seen seamlessly blending in the modern with the tradition
with aplomb. The new range of vintage inspired jewellery in the modern precious metal
platinum follows the design hook of 'Nouveau Traditions', a balance of the old world charm
and modern outlook taken from the design aesthetic direction of 'Luxury Archaeology'. The
precious metal's inherent qualities modestly reflect its beauty on Vidya's striking
appearance.



Vidya Balan shares her thoughts on platinum jewellery: "Reinterpretation of a
traditional Indian motive in a modern platinum way gives each piece of jewellery a
distinctive meaning. Platinum, the rare and eternal precious metal in itself, personifies
elegance and adding a meticulously crafted platinum piece to your ethnic attire will give
it a contemporary fresh appeal."



Vastupal Ranka, Director, Ranka Jewellers says, "Platinum speaks to today's generation
and more and more of the younger audience is attracted to this metal for its intrinsic
qualities of being unique, classy and elegant. It is a modern metal that has an exclusive
style sought after by the discerning lot who are always on the lookout for exclusivity in
their jewellery. Women today are adept at balancing the two worlds, navigating modernity
with values of tradition and platinum designs offer you just the right blend."



Precious platinum
[http://www.preciousplatinum.in/en/about-platinum/why-platinum/platinum-qualities ] is
known for its white luminous lustre and eternal qualities. As one of the purest forms of
metals when crafted to jewellery which does not fade nor tarnish, it will retain its white
colour for a lifetime. Nothing brings out the brilliance in a diamond better than precious
white platinum and its innate strength holds precious stones firmly and securely for a
lifetime.



The platinum jewellery range available at Ranka Jewellers ranges from finely crafted
earrings [http://www.preciousplatinum.in/en/design-gallery#earrings ], pendants
[http://www.preciousplatinum.in/en/design-gallery#pendants ] to rings
[http://www.preciousplatinum.in/en/design-gallery#rings ], bracelets
[http://www.preciousplatinum.in/en/design-gallery#bracelets ], bangles
[http://www.preciousplatinum.in/en/design-gallery#bangles ], necklaces
[http://www.preciousplatinum.in/en/design-gallery#necklaces ] for women and chains,
bracelets and rings for men
[http://www.preciousplatinum.in/en/design-gallery#mens-collection ]. They also have a wide
range of platinum love bands for couples that symbolises the beautiful emotions
surrounding the journey of endless love.



Price Range: The range of precious platinum jewellery at Ranka Jewellers starts from
Rs. 15000 onwards.



In order to assure consumers of the purity of platinum jewellery, Platinum Guild India
Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its
Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India
comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped
inside the piece. This also serves as an assurance of a 'buy back' programme.



About Ranka Jewellers:



Ranka Jewellers is a 131-year-old establishment, and the unparalleled supremo of the
jewellery industry in Pune. This family business, now managed by the fourth generation of
the Ranka family, is today the most reputed name not only in Maharashtra but the whole of
India. Ranka Jewellers are the pioneers of KDM jewellery in India and have introduced
departmentalisation in jewellery showrooms. They are the first jewellers in Maharashtra to
be awarded with an ISO Certification.



Their experience of generations and a large family of happy customers has resulted in
six huge showrooms in Pune. The Raviwar Peth Showroom is their flagship store, which then
extended to Laxmi Road in 1992, Karve Road in 1999, Pimpri-Chinchwad in 2008, Hadapsar in
2010 and Sinhagad Road in 2012.



For more information on platinum please visit: www.preciousplatinum.in
[http://www.preciousplatinum.in ].



Primary Media Contact: Divya Dulani, divya@actimediaindia.com, 91-98-20181558






Photo:
http://photos.prnewswire.com/prnh/20140304/10090055


Photo:http://photos.prnewswire.com/prnh/20140304/10090055
http://photoarchive.ap.org/
Ranka Jewellers

CONTACT: PRN


-------
Profile: intent