Magicbricks Takes on Vulture Vision in its Hilarious New TV Commercial

Magicbricks Takes on Vulture Vision in its Hilarious New TV Commercial

NEW DELHI, March 13, 2014 /PRNewswire/ --



The Brand New TV Campaign is Live! Just Like Last Year, Magicbricks has Chosen to go
With an Integrated Campaign and you Will Therefore see the Campaign Across TV, Digital,
Radio and Several Others



Moving ahead from last year's positioning around 'Maximum Options of Listings', the
current campaign carries a tagline "Property Sahi Milegi Yahin" - and you will notice that
the campaign aims at establishing a position that "MB helps you decide on the right
property". Since the category and user needs have evolved, a different clutter-breaking
creative execution has been launched with the 1st film - "Giddh ki Aankh" (Vulture
Vision).



The film shows an Indian joint family tired and despondent with their search for their
dream home. A weird salesman appears and commiserates with their predicament and offers
them "Vulture Vision Goggles" that promises to give them a "Bird's Eye View".



The family looking ridiculous in these feathered goggles are saved from this insane
predicament by the Magicbricks' anchor, who explains to them how Magicbricks helps them
make the right decision [http://youtu.be/lCxMObdpu6k ] and find the correct property.



An attractive product window, driven by smart computer graphics, brings to life the
promise of maximum options across different property types.



Please find the link to the first film here - http://youtu.be/lCxMObdpu6k



"The campaign will feature multiple films, which shall work in tandem. As the end-user
gets exposed to multiple films, he should be better able to appreciate the characters and
the theme as it evolves. The campaign is expected to last several weeks and will
consolidate Magicbricks' position as a strong deserving market leader in the category,"
says Sudhir Pai, Business Head, Magicbricks.com



Sunil Kukreti - Senior Partner at the creative agency of this campaign RK Swamy BBDO
adds, "Real Estate portal as a category gives you the opportunity to do some really
interesting creative work which can stand out in the clutter. The whole process of closely
collaborating with the magicbricks on this campaign was thoroughly enjoyable and it shows
in the Creative output also across all the TVCs, Digital, Print and OOH."



RK Swamy BBDO is supported by the well-known production house Code Red for the 3
films. The first one is available on YouTube and the other films shall be released
shortly. Please subscribe [http://youtu.be/lCxMObdpu6k ] to our YouTube channel for
updates.



About Magicbricks.com:



Magicbricks.com [http://www.magicbricks.com ] is India's No.1 property portal. With
monthly traffic exceeding 6 million visits and with an active base of over 5 lakh property
listings, Magicbricks provides the biggest platform for buyers and sellers of property to
connect with each other in a clear, transparent manner. MagicBricks.com has over 500,000
active properties posted by more than 1,50,000 active users in 300 cities and 10,000
localities. Users include owners, agents and developers.



Our vision is to be a one-stop shop for property buyers and sellers. With this in
mind, we have innovated several product features, content and research services, which
have helped us to build the largest audience pool. We are part of The Times of India
Group, India's biggest media conglomerate.



Primary Media Contact: Aseem Seth, aseem.seth@timesgroup.com, 91-120-6636338,
91-9910273367




Times Business Solutions Limited

CONTACT: PRN


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