Sky has Chosen ad.agio, Neodata's Video Ad Server

Sky has Chosen ad.agio, Neodata's Video Ad Server

MILAN, January 21, 2014 /PRNewswire/ --



Sky has chosen ad.agio, Neodata's video ad server, to manage online video advertising
delivery on their Italian Sky Go and Sky On Demand services.



ad.agio was Sky's first choice after a careful assessment process that involved a
number of competing brands; amongst ad.agio's winning features:




- Multiscreen campaigns allowing to profile users' more accurately across
all devices and tailor offers to their preferences and taste, thus improving campaigns
performance
- Reliable forecasting: in addition to the actual delivery, ad.agio's
forecasting algorithms include impressions that were available for purchase but were
never delivered because of targeting parameters or frequency capping rules
- Breaks optimization: ad.agio dynamically selects and serves the optimal video
ads combination based on the length of the advertising break, to the benefit of
advertisers
- Integrated Order Management, to manage price lists, create orders via
web-log-in, automatically transfer approved orders into the ad server's campaign
management module
- ad.agio's integration with Sky's CMS, CRM, SAP and BI systems
- Unlimited customization capabilities and 24/7 customer support


To know more about ad.agio Video Ad Server visit



Neodata Video Ad Server
[http://www.neodatagroup.com/en/prodotti/ad-agio-video-ad-server/#products ]



About Neodata



The core of Neodata Group's technology is a robust audience analysis toolkit capable
of optimizing the delivery of any digital content for maximum impact, engagement, and
revenue. Launched in 2004, Neodata Group became a leading provider of ad-serving solutions
for publishers. Leveraging this analytics engine and their experience working with online
publishers, Neodata Group began developing solutions for the editorial side of the clients
they were serving. With offices in Milan, Catania and Los Angeles, Neodata remains the
preferred partner of top Italian publishers..



http://www.neodatagroup.com




PR Contact:

Neodata Group - Matteo Torelli
matteo.torelli@neodatagroup.com
tel +39 02 320626103


Neodata Group


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