Pepsi Brings A Halftime Experience To Milligan, Neb., Rallying Fans To "Get Hyped for Halftime"

Pepsi Brings A Halftime Experience To Milligan, Neb., Rallying Fans To "Get Hyped for Halftime"





***MEDIA ALERT***

JANUARY 4, 2014



Country Artist, Lee Brice, and a Pepsi Marching Band will get Milligan Fans Hyped for the Pepsi Super Bowl Halftime Show




What: Milligan, Neb., will never host a Pepsi Super Bowl Halftime Show, but as the
geographic halfway point of America, the small town will host one of Pepsi's
first "Get Hyped for Halftime" surprises to drum-up excitement for this year's
Pepsi Super Bowl Halftime Show.



On Saturday, January 4, Pepsi, accompanied by country music star, Lee Brice, and
a Pepsi Marching Band will make a surprise visit (shhh!) to Milligan, Neb., as
part of the brand's mission to get America hyped for this year's larger-than-
life Pepsi Super Bowl Halftime Show. On Saturday evening, a Pepsi delivery
truck will roll down Main Street, and the marching band will open for Lee
Brice's surprise performance.



This is just the beginning. As the official sponsor of the Super Bowl XLVIII
Halftime Show, Pepsi will continue to surprise and delight fans across America
by bringing the excitement of the show to unexpected places.


Who: Country star, Lee Brice


When: Saturday, January 4, 2014
6:00 PM CT - Media call time
6:30 PM CT - Lee Brice performance


Where: 6th & Main
Milligan, NE 68406


Contact: Nicole Mayo, Weber Shandwick, nmayo@webershandwick.com, 860.944.0776
Jenny Bohuslavsky, jbohuslavsky@webershandwick.com, 917.239.5770
/PRNewswire -- Jan. 4, 2014/

SOURCE PepsiCo

PepsiCo


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