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Friday, January 03, 2014

SAVING HOPE Returns as Thursday's #1 Drama With 1.5 Million Viewers on CTV

SAVING HOPE Returns as Thursday's #1 Drama With 1.5 Million Viewers on CTV


- Original drama wins timeslot and grows double digits compared to
summer premiere, up 70% among A25-54 -

- On Twitter, #SavingHope trends across Canada during premiere -



To tweet this release: http://bit.ly/19U2gPf


TORONTO, Jan. 3, 2014 /CNW/ - CTV's move of its original production SAVING HOPE to the coveted Thursdays at 9 p.m. timeslot was a winner last night as
1.5 million fans tuned in for Part One of the emotionally charged,
two-episode, winter season premiere -the program's biggest audience
since Season 1. With significant growth compared to its summer
premiere, SAVING HOPE finished as Thursday's #1 drama, the most-watched program in its
timeslot with total audience and key demos nationally, and led the
simulcast winter premiere of ELEMENTARY (CBS/Global, 1.2 million) by
23%. The episode saw steady growth in the hour among A25-54 (+10%) and
F25-54 (+9%). The episode peaked with 1.7 million viewers in the second
half-hour and was watched by more than 3 million unique viewers
overall.



Compared to its summer premiere, last night's episode was up 70% among
A25-54, 38% among A18-49, 35% among total viewers, and 12% among
F18-49. The episode also saw growth among A18-49 in Toronto and
Vancouver. Additionally, SAVING HOPE led its timeslot in Toronto, Calgary and Edmonton with total viewers
and F25-54.



With the cast of SAVING HOPE live tweeting last night's premiere, social networks were abuzz with
#SavingHope trending in Canada during the premiere episode. Overall,
there were 1,687 mentions of #SavingHope specifically on Twitter and
more than 2,600 mentions of the show in Canada in the 24 hours
surrounding the season premiere.



Viewers can watch last night's episode on demand at CTV.ca and the CTV GO App.


**Media Note** - Download photos from SAVING HOPE at BellMediaPR.ca.


In Part Two of the winter premiere airing Thursday, Jan. 9 at 9 p.m. ET/PT on CTV, Charlie (Michael Shanks) struggles with the spirit of Alex's
(Erica Durance) brother Luke (guest star Tyler Hynes, WAREHOUSE 13),
who can't move on until she lets go of him. Meanwhile, a young boy and
his father drive all the way from Winnipeg to Hope Zion Hospital to ask
Alex to operate on the boy's extremely advanced and highly malignant
tumour. Alex is determined to help them, but the other surgeons are
hesitant to perform such a dangerous and seemingly unrealistic
operation. Unwilling to give up, Alex rallies the troops to attempt the
impossible. While Alex focuses on her surgery, Joel (Daniel Gillies)
struggles with the many challenges of being Chief of Surgery - and
between fighting with Shahir (Huse Madhavji) over a controversial
Parkinson's study, trying to keep the budget in check, and arguing with
Alex over her dangerous surgery, he has his hands full. The episode is
directed by Gregory Smith (ROOKIE BLUE) and also guest stars Sergio Di
Zio (FLASHPOINT).



As an added bonus, fans can see what happens after rounds over rounds in SAVING HOPE's digital companion series LAST CALL, where the doctors ditch their scrubs and unwind over drinks.
Additional content is also available on CTV.ca, including Insider Blogs, cast-curated song playlists, #AskErica with Erica Durance, and more.


About CTV

CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. More information about CTV can be found
on the network's website at CTV.ca.


SOCIAL MEDIA LINKS:

CTV:

Twitter:
@CTV_Television
@CTV_PR


Facebook:
https://www.facebook.com/ctv

SAVING HOPE:

Twitter:
@SavingHopeTV

Erica Durance: @ED_DURANCE

Michael Shanks: @MichaelShanks

Daniel Gillies: @danieljgillies

Huse Madhavji: @HuseM

Julia Taylor-Ross: @juliataylorross

Kristopher Turner: @kristopherturn

Michelle Nolden: @noldenmichelle

Benjamin Ayres: @BenjaminAyres


Facebook:
https://www.facebook.com/SavingHopeTV

Tumblr:
http://www.tumblr.com/tagged/saving+hope

Pinterest:
http://pinterest.com/CTVTelevision/saving-hope/


Source: BBM Canada, overnight vs. overnight

Source: Sysomos


SOURCE CTV

CTV

CONTACT: Matthew Almeida, CTV, 416.384.2629 or matthew.almeida@bellmedia.ca
Carolyn Fell, CTV, 416-384.2817 or carolyn.fell@bellmedia.ca


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