Medialogic Partners With Kantar Media to Deliver Futureproof TV Audience Measurement Technology in Pakistan

Medialogic Partners With Kantar Media to Deliver Futureproof TV Audience Measurement Technology in Pakistan

LONDON, December 16, 2013 /PRNewswire/ --



Medialogic Pakistan (Pvt) Ltd, the national TV ratings provider has announced a
partnership with Kantar Media to enhance the TV audience measurement service in Pakistan.



(Logo:
http://photos.prnewswire.com/prnh/20130801/631117 )




Medialogic will deploy Kantar Media's Rapid Meter technology, phasing out the current
DFM (Direct Frequency Measurement) technology supplied by GfK. First unveiled at the 2011
asi TV Symposium, the Rapid Meter has been developed for emerging markets embracing
futureproof measurement technology to cope with the increasing number of digital channels.
Viewing habits are collected through the meter and TV data is delivered overnight using
the built-in modem and GPRS connectivity.



Medialogic introduced electronic overnight TV ratings data in Pakistan in 2007 with a
panel covering three cities which has gradually been expanded to nine cities and 675
households. Adopting Kantar Media's Rapid Meter enhances plans to expand the panel to over
20 cities and 1,100 households across the nation from 2014.



Salman Danish, CEO of Medialogic commented: "We are delighted to have Kantar Media on
board as our technology partner. The company's international footprint, proven technology
and research expertise is evident. We are confident that this change of technology,
coupled with our panel expansion, will ensure ever-robust, comprehensive TV data that
assists informed decision making for Pakistan's media industry."



Keld Nielsen, Global Commercial Director, Kantar Media Audiences, commented: "The
growing uptake of digital channels amongst broadcasters and consumers continues to
demonstrate the health of the TV industry across the world. We are excited to be part of
the evolving media landscape in Pakistan, acting as technology partner to Medialogic to
enable the measurement of all channels to become a reality. Our commitment to ensure our
technology meets the measurement challenges of both the present and the future will ensure
that the TV Ratings currency continues to form the foundation of a burgeoning media
industry in Pakistan."



Medialogic will begin to deploy the new technology alongside panel expansion plans
scheduled to be underway in early 2014.



About Medialogic Pakistan (Pvt) Ltd



Medialogic was set up in 2007 to address the data requirements of a burgeoning
Television industry in Pakistan. Medialogic is the only overnight TV Ratings provider in
the country. The initial panel covering three cities has been expanded over the years to
its current scale where top nine cities are being covered. Medialogic is now undertaking
significant expansion to expand the panel to 20 cities, enabling robust coverage of
Pakistan's Urban population. Medialogic data today forms the basis of media decisions
taken by Broadcasters, Advertisers and Media Agencies across Pakistan.



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
currently work with 22,000 companies tracking over 4 million brands in 50 countries.






Photo:
http://photos.prnewswire.com/prnh/20130801/631117


Photo:http://photos.prnewswire.com/prnh/20130801/631117
http://photoarchive.ap.org/
Kantar Media

CONTACT: For further information please contact - For Kantar Media: Teresa Horscroft / Kate Alexander, presscontact@kantarmedia.com, +44(0)1420-564346, +44(0)7990-520390 / +44(0)7788-584413 ; For Medialogic:,Salman Danish Naseer, Medialogic, +92-425837147, salman.danish@medialogic.com.pk


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