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Thursday, November 07, 2013

WestwoodOne Expands Offering to Marketers with New Full-Service Creative and Production Studio

WestwoodOne Expands Offering to Marketers with New Full-Service Creative and Production Studio

WestwoodOne Studio Leverages Company's Expertise in Audio Content Development and Listener Engagement









NEW YORK, Nov. 7, 2013 /PRNewswire/ --WestwoodOne, the largest independent national audio media company in the U.S., is helping marketers develop world-class audio with the launch of WestwoodOne Studio, a full-service Creative Services division. WestwoodOne Studio is powered in part by TM Studios, a gold standard in the audio industry with more than 40 years of experience producing engaging audio content for advertisers and radio stations.

WestwoodOne Studio will provide multi-platform marketing solutions including on-air, digital and experiential components, built upon the company's core service producing engaging audio experiences that connect people with their passions in life. The studio is currently preparing to work with marketers to produce audio ads for WestwoodOne's broadcast of Super Bowl XLVIII.

"Audio plays a vital role in the new media landscape and WestwoodOne is uniquely positioned to help marketers integrate creative, multiplatform audio advertising into the mix," said Paul Caine, CEO of WestwoodOne. "Marketers need a reliable partner who understands how, where and when today's mobile consumers are interacting with audio and the ability to develop audio content that can stand out from the competition. Be it mobile, terrestrial or digital consumption, the team at WestwoodOne Studio has the talent and expertise to create the most compelling and effective advertising to give our marketers the most exposure."

WestwoodOne Studio connects clients to TM Studios' state-of-the-art recording facility, which houses numerous composing, recording, mixing and post-production studios. The combined forces provide a full suite of services to advertisers looking to grow their audio footprint, including creative strategy and development, music production, copywriting, commercial production, and targeted distribution. As a full-service creative services and production company specializing in audio, WestwoodOne Studio leverages expertise and talent to extend the reach of advertising campaigns across terrestrial, digital, and social platforms.

For more information about WestwoodOne Studio, you can reach Christina Albee, CMO at 212.419.2912.

About WestwoodOne

WestwoodOne, the largest independent national audio company in the U.S, activates the power of sound to deliver compelling cross-platform audio content to more than 8,200 media partners and 225 million consumers each week. WestwoodOne's rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming, 24/7 music formats; prep services; and customized music, jingles and imaging; and national sales representation. www.westwoodone.com

SOURCE WestwoodOne

WestwoodOne

CONTACT: Rachel Gerber, rgerber@mww.com, 646.215.6889

Web Site: http://www.westwoodone.com


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