Gansu Deploys Teleste Advanced Television Solution Powered by Elemental

Gansu Deploys Teleste Advanced Television Solution Powered by Elemental

TURKU, Finland and PORTLAND, Oregon, November 11, 2013 /PRNewswire/ --



Shanghai-based OTEC provides system integration for Chinese provincial broadcast
network to support 85 local operators from a single video processing platform



Teleste, a leading provider of video and broadband technologies and services
[http://www.teleste.com ], and Elemental Technologies, the leading supplier of video
solutions for multiscreen content delivery [http://www.elementaltechnologies.com ], today
announced the deployment of a live digital TV video processing system for Gansu Broadcast
and Television Network, Inc. The tightly integrated solution, delivered by Shanghai OTEC
Technology Co Ltd., enables the Chinese regional operator to efficiently manage 85 local
CATV sub operators and 100 channels from a single system.



Serving a region with approximately 26 million inhabitants, the Gansu Broadcast and
Television Network combines best-in-class service, technology and efficiency to provide
high-quality cultural programming and integrated information services to viewers. The
operator has recently completed an initiative to deploy an advanced digital television
network infrastructure in compliance with the Next Generation Broadcasting (NGB) project
of the State Administration of Radio, Film and Television (SARFT).



The primary Gansu CATV headend features a Teleste Luminato digital platform for
receiving high-definition (HD) satellite content. Designed for live content processing,
the Luminato solution is tightly integrated with a Teleste Optimo transcoder powered by
Elemental for converting HD content from MPEG-2 to the Advanced Video Coding (AVC/H.264)
format. The deployed infrastructure provides video processing of 100 HD and
standard-definition (SD) channels for provincial distribution.



Teleste partnered with Shanghai OTEC Technology Co., Ltd in support of the sale of the
integrated system to the Gansu Broadcast and Television Network. OTEC is a leading CATV
transmission equipment supplier in China. The Teleste Optimo transcoder is a part of
Teleste's solution for distributing TV channels and video services on DVB, IPTV and
over-the-top television (OTT) networks. Transcoding is powered by Elemental video
processing software to provide real-time video and audio encoding for linear pay TV
broadcast as well as live streaming to new media platforms.



"We are thrilled to support the world's largest TV audience - China - with the
deployment of an integrated video processing platform for the Gansu Broadcast and
Television Network and its innovative, cutting-edge digital television infrastructure,"
said Harri Pietila, VP of Video Service Platforms for Teleste. "With Elemental as our
technology partner, we can confidently fulfill our customer's high requirements for
product and service quality."



"The Gansu Broadcast and Television Network is a superior example of the innovation
and technology leadership fueling tremendous growth in the Chinese television market over
the past few years," said Keith Wymbs, VP of Marketing for Elemental. "We are thrilled to
help accelerate this expansion through our partnership with Teleste and with the unmatched
speed, quality and flexibility of our video processing solutions."



About Teleste



Teleste is an international technology company that develops and offers video and
broadband technologies and related services. Our core business is video - image and data
processing, transfer and management. Our business is divided into two divisions, which are
Video and Broadband Solutions and Network Services. In both areas, we rank among the
world's leading companies and technological forerunners. In 2012, Teleste's net sales
totaled EUR 194 million, and the company employed more than 1,300 people. Headquartered in
Finland, Teleste runs a worldwide network of offices. The company is listed on the NASDAQ
OMX Helsinki Ltd. For more information, please visit http://www.teleste.com and follow
@telestecorp [https://twitter.com/telestecorp ] on Twitter.



About Elemental



Elemental Technologies is the leading supplier of video solutions for multiscreen
content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company
pioneered the use of graphics processors to power adaptive video streaming over IP
networks. Providing unmatched solutions for more than 300 leading media franchises
worldwide, Elemental helps pay TV operators, content programmers, film studios and sports
broadcasters bring video to any screen, anytime - all at once. The company has offices in
the United States, the United Kingdom, Hong Kong, Singapore, Japan, China, Russia and
Brazil. To learn more, please visit http://www.elementaltechnologies.com and follow
@elementaltech [https://twitter.com/elementaltech ] on Twitter.




Teleste Corporation

CONTACT: Press contacts: Mirkka Lamppu, Manager, CEM and Communications, Teleste Corporation, Tel +358-40-74-88-719, mirkka.lamppu@teleste.com; Laura Barber, Elemental Technologies, Tel +1-503-703-3638, laurab@elementaltechnologies.com


-------
Profile: intent