Pop-Tarts® Surprises Los Angeles with Free Concert for Teens Starring Austin Mahone, Bridgit Mendler, Conor Maynard, Ryan Beatty, MKTO and Alex Aiono

Pop-Tarts® Surprises Los Angeles with Free Concert for Teens Starring Austin Mahone, Bridgit Mendler, Conor Maynard, Ryan Beatty, MKTO and Alex Aiono

Pop-Tarts gives Los Angeles teens a Crazy Good(TM) Summer with a deliciously free concert August 14th at 4 p.m. at Hollywood Palladium





WHAT: The crazy good taste of Pop-Tarts and the crazy good sounds of summer unite to give
teens a free concert featuring this summer's hottest artists. Los Angeles was
selected as one of three secret locations for the Crazy Good Summer 2013 concert
series.


WHO: The Crazy Good Summer concert series continues when Pop-Tarts pairs up with Austin
Mahone, Bridgit Mendler, Conor Maynard, Ryan Beatty, MKTO and Alex Aiono for a free
summer music event.


WHERE: Hollywood Palladium

6215 W Sunset Blvd

Los Angeles, CA 90028


WHEN: August 14, 2013

Doors open at 3:30 p.m.

Media credentials/RSVP required - contact Kate Manofsky,

cell 312-715-4124 or Kate.Manofsky@krispr.com


VISUALS: Crazy Good Summer concert-goers can snap pictures on the red carpet and enjoy the
new, long-awaited Pop-Tarts Gone Nutty! flavors, Peanut Butter and Frosted
Chocolate Peanut Butter. Attendees can dance-off on an interactive stage with
their friends and show their love for Pop-Tarts in the Crazy Good photo booth.
Teens can also make a one-of-a-kind sign for their favorite artist at the
poster-creation station - and then rock out to one of the summer's most memorable
concerts!


ADDITIONAL INFORMATION: In addition to the free concert, Pop-Tarts will offer a sweepstakes(1) in
partnership with Live Nation(R), giving teens a chance to catch a Crazy Good
Summer, including:



Chances to win the Ultimate Access Pass(TM) - four tickets to any and all Live
Nation concerts in 2014 - or the Rock Flight(R) - tickets, airfare and
accommodations for four guests to a 2014 Live Nation concert.
Ongoing last-minute
concert tickets to shows in their area
100 weekly winners will receive Live Nation
Concert Cash(R)

Teens can win exclusive prizes all summer long by visiting www.Facebook.com/
KelloggsPopTarts, and by joining the conversation on Twitter

with the hashtag #CrazyGoodSummer.


CONTACT/RSVP: Kate Manofsky at (c) 312-715-4124 or Kate.Manofsky@krispr.com

Media Credentials/RSVP Required





(1) No Purchase Necessary. Void where prohibited. Open to legal residents of the fifty (50) United States and the District of
Columbia who are 13 years of age or older at time of entry. Begins at 11:00:00 AM (ET) on 5/17/13 and

ends at 10:59:59 AM (ET) on 8/29/13. To enter the sweepstakes and/or for complete Official Rules, go to
www.kelloggfamilyrewards.com/en_US/promotions/ptcgs.html or www.facebook.com/KelloggsPoptarts.

Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016

/PRNewswire -- Aug. 7, 2013/

SOURCE Kellogg Company

Kellogg Company

Web Site: http://www.kelloggcompany.com


-------
Profile: intent