Dhanya Theatre Introduces Auro 11.1 by Barco for an Immersive Cinematic Experience

Dhanya Theatre Introduces Auro 11.1 by Barco for an Immersive Cinematic Experience

KERALA, India, August 7, 2013 /PRNewswire/ --



More and more theatres in India are discovering the benefits of high-end sound
platforms, like Auro 11.1 by Barco, to differentiate themselves from the competition. Next
up is the new Dhanya Theatre - from the Dhanya & Remya theatre complex located in the
town of Kollam and owned by the Muthoottu Mini Theatres group. On 7 August, the theatre is
opening its first Auro 11.1-equipped facility. Being the first to install this sound
system in India's Kerala region, the Dhanya Theatre lives up to its promise to
consistently offer its audience the best possible cinema experience.



(Logo:
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Traditionally, India has always been a major regional center for film, supported by a
vast film-going public and a movie industry that ranks amongst the largest in the world.
As a consequence, competition between multiplex cinemas is fierce. Providing audiences
with an immersive auditory experience in addition to crisp clear images has proven to be a
powerful tool for differentiation.



Total immersion



"With Auro 11.1, we are aiming to reach the level of perfection in sound that we'd
already achieved in imaging," says Mr. Abel Garamhegyi, Vice-President Sales-MEAI and
Region Managing Director at Barco India. "The reason for this is that people are driven by
both sound and pictures, so we need both to create a total impression. And it works:
bookings for Auro 11.1 halls are much higher than the industry standard 5.1."



Always looking for ways to improve the movie going experience of Dhanya & Remya
Theatres, Mr. Roy M. Mathew, Managing Director at Muthoottu Mini Theatres, instructed
sound engineer Mr. Baburaj to investigate new sound and projections systems that could be
installed in the new theatre complex in Kollam. In Chennai, Mr. Baburaj visited GM Audio
and an Auro Theatre to witness the Indian blockbuster Vishwaroopam in Auro 11.1. "I was
astonished by the immersive experience that ensued," says Mr. Baburaj. "It didn't take
long to realize that this platform could give us the best possible performance at an
affordable price. On top of that, it is easy to use and the implementation can happen
really quick, without any show losses." Soon after the demo, Mr. Mathew contacted the
people at GM Audio again to conclude the contract and install Auro 11.1 sound solution at
the Dhanya Theatre in Kollam.



Sound investment



By using a minimum number of speakers to create a 3D sound experience, Auro 11.1 by
Barco proves to be a cost-friendly solution as well. "GM Audio has installed Auro 11.1 at
more than 10 cinemas so far," said Mr. Giri, Managing Director, GM Audio. "In many cases
the original layer of speakers can be reused and the additional surround speakers can be
wired in groups instead of independently. As a result, the additional cost is kept low
while, at the same time, reflective sounds can resonate in a bigger area of the
auditorium. Furthermore, the added height and overhead layers enable sound mixers to move
objects around in space, thus creating a lifelike acoustic experience."



About Muthoottu Mini theatres Pvt Ltd- Dhanya & Remya Theatre Kollam



The Muthoottu Mini Theatres Pvt Ltd group was established in 1980 and consists of 10
theatres: Dhanya & Remya Trivandrum, Dhanya & Remya Kollam, Dhanya & Remya Kottayam,
Dhanya & Remya Changanassery, Dhanya & Remya Pathanamthitta. The Dhanya /Remya Theatre
complex in Kollam has been active in the exhibition field for more than 11 years. Located
in the State of Kerala -India, it is designed to treat 750 movie goers at a time to the
best possible cinema experience. True to its pioneering spirit, Dhanya & Remya Theatre is
always looking for the latest technologies in picture, sound and comfort.



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for Sales &
Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) system has been
designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide
for its state-of-the-art leadership in audio innovation for music and film sound. The
Auro-3D(R) suite offers ground-breaking, easy-to-use and unprecedented levels of sound
reproduction capabilities to the professional, automotive, broadcast and consumer
electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio
players, digital TV, media libraries and packaged media) markets.



(c) Copyright 2013 by Barco



Primary Media Contact: Pradeep Singh, pradeep.singh@barco.com, 91-120-4020454



Secondary Media Contact: Eti Gupta, eti.gupta@barco.com






Photo:
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Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd

CONTACT: PRN


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