Music Artist Nelly and Buzz Release 'Ride Wit Me' Remix, 'Must be the Honey'

Music Artist Nelly and Buzz Release 'Ride Wit Me' Remix, 'Must be the Honey'

Honey Nut Cheerios® character kicks-off campaign to 'spread the honey' with joyful, danceable track

MINNEAPOLIS, Aug. 13, 2013 /PRNewswire/ -- People are buzzing about the brand-new collaboration released this week from music superstar Nelly and Buzz the Bee, the iconic Honey Nut Cheerios® character. Honey-loving musician Nelly features Buzz in a fun, danceable remix of his hit song 'Ride Wit Me,' that has people saying "Must be the Honey!"

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(Photo: http://photos.prnewswire.com/prnh/20130813/MM63111)

"I've worked with some very talented artists and thought - I think it's about time I work with the Bee," Nelly said of the collaboration. "I love the sweet taste of Honey Nut Cheerios and Buzz's sweet sound on this track. When I hear it, I can't help but smile."

The remix "Must be the Honey (M.B.T.H)" supports Buzz's mission to 'spread the honey' by reminding everyone to take time to celebrate the happy moments and joy in life - from hearing a great song on the radio and singing along or enjoying a healthy, delicious breakfast like Honey Nut Cheerios with family or friends.

"We hope the Nelly/Buzz remix brings a smile to people's faces," said Scott Lee, associate director of Honey Nut Cheerios. "That's what Honey Nut Cheerios is all about - making an everyday moment a reason to smile."

The collaboration is part of a larger ad campaign for the brand, which includes five 30-second ad spots directed by acclaimed director Hype Williams, doubling as mini music videos. The campaign is also being supported by billboard, radio and digital ads, as well as public relations and social media efforts.

"'Must be the Honey' is a passion project of mine," said Buzz. "I want to spread the word about the honey-sweet taste and health benefits of Honey Nut Cheerios, and what better way than with my new homebee Nelly?"

People can join the bee-loved bee and spread a little of their own 'honey' by posting photos and comments about their happy "must be the honey" moments to Twitter, Instagram and Tumblr and tagging with #MustBeTheHoney.

About 6.4 million people across the United States choose the irresistible taste of golden Honey Nut Cheerios every morning, making it America's Favorite Cereal*. Honey Nut Cheerios cereal was introduced in 1979 as the first extension of the iconic Cheerios cereal brand.

To learn more about Buzz's new remix and the 'Must be the Honey' campaign, visit www.mustbethehoney.com. People can also share the music videos with friends and listen to the new remix on the site.

*Based on Nielsen sales data, 52 weeks ending 3/9/2013

About Cheerios®
Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 8 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, Frosted Cheerios, Fruity Cheerios, Apple Cinnamon Cheerios, Dulce de Leche Cheerios, Yogurt Burst Cheerios, and Banana Nut Cheerios. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

About Nelly
Grammy Award-winning, multi-platinum superstar, entrepreneur, actor, and philanthropist Nelly, is gearing up to release his long-awaited seventh full-length studio album, M.O., this fall. Aside from music, Nelly is also starring on BET's #1-rated sitcom Real Husbands of Hollywood; a co-owner of the NBA's Charlotte Bobcats; owner of several clothing companies; owner of his own record label,Derrty Entertainment; and stays actively involved in his own accredited college, Extreme Institute.

SOURCE Honey Nut Cheerios

Photo:http://photos.prnewswire.com/prnh/20130813/MM63111
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/62956-general-mills-honey-nut-cheerios-spread-the-honey-nelly-and-buzz
Honey Nut Cheerios

CONTACT: Cone Communications: Kimmie Litchfield, 781-985-5131, Klitchfield@conecomm.com; or Mike Siemienas, Office: 763-764-6364, media.line@genmills.com; or Nelly PR: Juliette Harris, 818-321-2317, juliette@itgirlpublicrelations.com


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