Kantar Media Partners With Twitter to Enhance UK TV Planning and Analytics

Kantar Media Partners With Twitter to Enhance UK TV Planning and Analytics

LONDON, August 1, 2013 /PRNewswire/ --



Kantar Media, a world leader in audience measurement, today announced a strategic
alliance with Twitter to develop a new suite of tools to support planning and analytics
for the UK TV industry.



(Logo:
http://photos.prnewswire.com/prnh/20130801/631117 )




The first of these new products will be available commercially to UK broadcasters,
media agencies and the wider industry in 2014. Bringing together social TV data from
Twitter with the audience research expertise of Kantar Media[i], the tools will enable
broadcasters to assess programmes and series, plan programme promotions more effectively
and assist media buyers and sellers to integrate social data more comprehensively into the
TV component of their media mix.



Andy Brown, Chairman of Kantar Media, said: "The relevance of social media buzz to the
TV industry continues to grow. Broadcasters and advertisers alike are experiencing
phenomenal growth in the level of buzz related to TV programming and associated
commercials in recent years. Within the social media landscape, Twitter is the only
platform that is public, real-time, and conversational. These characteristics have made
Twitter a unique data set for the purposes of measuring live social TV conversation at
scale and bringing new tools to broadcasters, agencies, and brands to understand and
amplify the social engagement about their programming. Electronic TV measurement services
remain first and foremost the recognised currency for TV viewing around the world. Tools
such as those announced in development today will serve to complement the existing
industry currency."



"Television and Twitter are deeply complementary forms of media," said Twitter COO Ali
Rowghani. "Our users love using Twitter while tuned into television to interact with
talent and participate in the live social conversation about TV. In this way, Twitter has
become a live companion to the TV viewing experience for millions of people in the UK and
around the world, and we are thrilled that Kantar Media will be bringing its considerable
audience measurement experience to bear to develop tools and standards for the industry."



Kantar Media is a WPP business.



About Kantar Media & Kantar



Kantar Media (http://www.kantarmedia.com) provides critical information that helps
our clients make better decisions about communications. We enable the world's leading
brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly
evolving media industry. Our services and data include analysis of paid media
opportunities; counsel on brand reputation, corporate management and consumer engagement
through owned media; and evaluating consumers' reactions in earned media.



As the global house of expertise in media and marketing information, Kantar Media
provides clients with a broad range of insights, from audience research, competitive
intelligence, vital consumer behaviour and digital insights, marketing and advertising
effectiveness to social media monitoring. Our experts currently work with 22,000 companies
tracking over 4 million brands in 50 countries.



Kantar Media is part of Kantar (http://www.aboutkantar.com), the data investment
management division of WPP and one of the world's largest insight, information and
consultancy groups. By connecting the diverse talents of its 13 specialist companies, the
group aims to become the pre-eminent provider of compelling and inspirational insights for
the global business community. Its 28,500 employees work across 100 countries and across
the whole spectrum of research and consultancy disciplines, enabling the group to offer
clients connected data, expertise and insights at each and every point of the consumer
cycle. The group's services are employed by over half of the Fortune Top 500 companies.



About WPP



WPP is the world's largest communications services group with billings of $70.5
billion and revenues of $16.5 billion. Through its operating companies, the Group provides
a comprehensive range of advertising and marketing services including advertising and
media investment management; data investment management; public relations and public
affairs; branding and identity; healthcare communications; and specialist communications,
including direct, digital and interactive. The company employs over 165,000 people
(including associates) in over 3,000 offices across 110 countries. For more information,
visit http://www.wpp.com.



WPP was named Holding Company of the Year at the 2013 Cannes Lions International
Festival of Creativity for the third year running. WPP was also named, for the second
consecutive year, the World's Most Effective Holding Company in the 2013 Effie
Effectiveness Index, which recognizes the effectiveness of marketing communications. In
2013 another leading industry competition, the One Show, recognized WPP as Holding Company
of the Year at its 40th Annual One Show Awards.



i. Kantar Media will work in collaboration with SecondSync, Kantar Media's recognised
Social TV partner.




PRESS CONTACT
John McCarthy
john.mccarthy@kantarmedia.com

Nadine Szyf-Beley
nadine.szyf-beley@kantarmedia.com





Photo:
http://photos.prnewswire.com/prnh/20130801/631117


Photo:http://photos.prnewswire.com/prnh/20130801/631117
http://photoarchive.ap.org/
Kantar Media

CONTACT: John McCarthy: +44(0)7815-767-753, Nadine Szyf-Beley: +33-6-84-16-91-18


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