Innovation and Curiosity Celebrated in Honda's New Brand Campaign with Channel 4 Documentaries

Innovation and Curiosity Celebrated in Honda's New Brand Campaign with Channel 4 Documentaries

LONDON, July 19, 2013 /PRNewswire/ --



Innovation and curiosity are at the heart of the latest Honda brand campaign which
takes viewers on a journey through Honda's rich heritage and engineering advancements.
Created for Channel 4 Documentaries, the campaign includes ground-breaking historical and
concept products as well as current machinery - all reflecting Honda's passion for
friendly technology, useful design and ultimately, 'The Power of Dreams'.



Breaking at 9pm on Tuesday 18 June in 'Child Genius', the campaign premieres as a set
of short bumper break films which continues Honda's fourth year of Channel 4 documentaries
sponsorship. A full version of Honda 'Hands' is now live on Honda (UK's) YouTube Channel,
which you can view here: http://www.youtube.com/watch?v=Dxy4n0UT82o



The films showcase Honda's rich brand heritage with an engineer's inquisitive hands
intricately playing around and transitioning between Honda products and, in the process,
showing viewers the story of Honda's greatest achievements.



It all starts with the 'nut' to signify the start of the production process. This
quickly morphs into Honda's very first engine; the Type A.



Throughout the films, viewers will see two wheeled products, including the 1958 Super
Cub, the current CRF450R off-roader, the 2RC143 - Honda's first Isle of Man TT winning
bike - and the current TT winner, the 2013 racing Fireblade.



Car-wise, eagle-eyed viewers will notice the much loved Jazz, British built CR-V, the
current Civic alongside the 1972 original, plus the BTCC version and the 2007 Type R. The
original NSX also makes an appearance alongside the new concept model which was unveiled
at this year's Detroit Motor Show.



Other Honda products include the Honwave T38 inflatable boat, an All Terrain Vehicle,
leaf blower and the new Miimo robotic lawnmower.



ASIMO and the early robotic machine, the E3, appear along with the Dream solar powered
concept car and the zero emission, hydrogen-powered FCX Clarity which emits only water.



It all culminates with Soichiro Honda's personal dream: to bring personal mobility to
the skies - the HondaJet.



Olivia Dunn, Head of Marketing at Honda (UK), commented: "We have continued our
sponsorship of Channel 4 Documentaries as they are an ideal partner for Honda. They push
the boundaries and share our progressive, curious and innovative values.



"We are particularly excited about this year's campaign as it celebrates and really
brings to life all the achievements the company has made over the last 65 years, leading
it to become the largest engine manufacturer and racing company in the world. Honda has
plenty to shout about and has lots of stories to tell and we want to shout as loud as we
can!"



The start of this campaign coincides with the Honda marketing team's recent success at
the 2013 eBay Motors Awards which took place on Tuesday 11 June. The Honda Civic Spark TV
advert fought off stiff competition to take the eBay Users Media Campaign of the Year
Award.



Otherwise known as 'The Great Unknown' campaign, the spark advert marked the launch of
the ninth generation Civic in early 2012. The advert followed the spark of an idea from
conception in the Honda factory which then shot off in different directions, signaling the
development of the car, before finally resulting in the new Civic. The advert delivered
the message that it's only by venturing into the unknown that you can truly discover
something new and innovative.



Visit http://www.honda.co.uk/hands




Contact

Honda Press Office
Honda (UK)
Office: +44(0)1753-590193
huk.pressoffice@honda-eu.com

Ellie Ostinelli
Honda (UK)
Office: +44(0)1753-590193
Mobile: +44(0)7872-103205
ellie.ostinelli@honda-eu.com

Kate Saxton
Honda (UK)
Office: +44(0)1753-590768
kate.saxton@honda-eu.com


Honda UK


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