Mahindra Comviva Bets Big on Digital Music Growth Around the Globe

Mahindra Comviva Bets Big on Digital Music Growth Around the Globe

JAKARTA, Indonesia, July 19, 2013 /PRNewswire/ --




- 30+ large scale deployments across Asia and Africa
- 150+ Content Provider tie-ups with localized content for APAC markets
- 25% growth in RBT revenues / subscriber penetration in existing deployments
- Ensures regulatory compliance through best practices in business operations
and automated content enablement platforms


Mahindra Comviva [http://www.mahindracomviva.com ], the global leader in providing
mobile solutions beyond VAS, is betting big on its digital music portfolio across video,
voice and text. With over 30 large-scale deployments and over 150 content partners, the
company has become one of the largest content aggregators across Asia and Africa
continent.



Mahindra Comviva owns music rights for over 260,000 music assets, in addition to
300,000 other content assets (video, images, voice & text). It has more than 200
categories in SMS/USSD-based services with a very strong WAP catalogue, spanning multiple
genres including Movie Classics, Lifestyle Tips, Hip Hop, Pop, Inspirational, Spiritual,
Rumba, Hip Life, Sports, Devotional, Jazz, Rock, Reggae and Retro in more than 90
languages including English, Mandarin, Indonesian, Malay, etc.



In Asian markets, while respecting the challenging regulatory environment, Mahindra
Comviva has managed to grow the CRBT
[http://mahindracomviva.com/products/MLS/infotainment_suite.htm ] business by 20-25%
annually. Revenues from content-based services have also improved by 5-10% on a monthly
basis though improved business management practices and segmented campaigns adhering to
the regulatory guidelines.



Atul Madan, Head of Digital Services, Mahindra Comviva, said: "Over the last few years
service providers in the Asia Pacific region have witnessed huge demand for digital music,
especially in ASEAN countries. By offering content personalization options for end-users
and multiple revenue models for mobile operators, Mahindra Comviva's range of digital
services, spanning music, voice, video and text, drives service usage and ensures superior
end-user experience whilst maximizing operators' revenue window."



Taking digital services to one step further, Mahindra Comviva has pioneered and
launched "Infotainment Portal", a mobile data-based app that allows subscribers to watch
and download videos and even share / integrate content with social network websites. First
of its kind, this mobile app allows the subscribers to access infotainment through a
single app irrespective of the choice of bearer channel between mobile client, text or
voice. "Infotainment Portal" is powered by its "Recommendation and Analytics Engine",
which recommends content based on the user's profile and his personal preferences rather
than content preferred by the crowd as done in most conventional VAS services.



Contact:




Sundeep Mehta
Contact: +91-124-481-9000
Email: pr@mahindracomviva.com


Mahindra Comviva


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