ATEME and 4EVER Consortium Report First Year HEVC and Ultra High Definition Progress to Scientific Communities

ATEME and 4EVER Consortium Report First Year HEVC and Ultra High Definition Progress to Scientific Communities

Paves the Way for Enhanced Video Experience

PARIS, July 23, 2013 /PRNewswire/ -- On the one-year anniversary of the creation of the 4EVER Consortium, ATEME, a global leader in advanced video compression solutions for the broadcast industry, announced today the accomplishments and future plans of the project. The 4EVER Consortium was formed one year ago with the primary goal of paving the way for delivering an enhanced television experience to viewers regardless of the viewing context, such as in the home, on the go, as well as in public areas and cinemas.

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NEWS FACTS:


-- 4EVER Consortium: Through HEVC (MPEG/ITU standard) codec development and
Ultra High Definition TV's (UHDTV) new format definition and
qualification, the consortium is focused on researching, developing and
promoting a higher quality video experience. 4EVER program members
include Orange, ATEME, France Televisions, GlobeCast, TeamCast,
Technicolor and Highlands Technologies Solutions, as well as the Telecom
ParisTech and INSA-IETR University labs.
-- HEVC Compression Standard: Within the first year, 4EVER research was
focused on applying the new HEVC compression standard throughout the
entire television delivery chain, to leverage bandwidth savings on
today's broadcasts and enhance video quality at today's data rates. The
efforts of the first year culminated in an end-to-end trial during the
2013 French Tennis Open.
-- Presenting the First Trial of the New Codec: The findings from the first
trial of the new codec will be presented to several prestigious
scientific communities, including:
-- The 105th meeting of the Moving Picture Experts Group (MPEG), a
working group of ISO/IEC, in Vienna, July 29 - August 2, 2013.
-- The 15th International Workshop on Multimedia Signal Processing of
the IEEE (Institute of Electrical and Electronics Engineers) at the
MMSP 2013 conference in Sardinia, September 30 - October 2, 2013.
-- Future Plans: Leveraging the wealth of 4K UHDTV content collected to
date, the consortium will now undertake a series of quality evaluations
in collaboration with the European Broadcasting Union (EBU).
-- Subjective Testing: Using state-of-the-art methodologies developed by
Orange Labs for subjective testing and evaluating the quality of
experience for viewers, this new phase in the research will determine
more precisely the benefits for viewers of 4K UHDTV compared to HDTV,
depending on various factors such as viewing distance and bitrate of the
broadcast. New 4K UHDTV captures and experiments will of course continue
in parallel.
-- Standardization: 4EVER Consortium members will continue to actively
contribute to standardization initiatives by the International
Telecommunication Union (ITU), Society of Motion Picture and Television
Engineers (SMPTE) and Digital Video Broadcasting project (DVB), focusing
in particular on color space, frame rates and bit depth with the goal of
enhancing the television experience through future standards, not just
with higher resolution images.
-- Next Trial: The 4EVER Consortium will prepare a new trial around a high
profile event in the Spring of 2014 to once again evaluate the state of
the art in television production and delivery, featuring HEVC, Ultra HD,
and celebrating the second anniversary of the project.
Supporting Resources:
EBU - www.ebu.ch

ITU - www.itu.int

SMPTE - www.smpte.org

DVB - www.dvb.org

About ATEME:
ATEME is a world leading provider of HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.



ATEME Press Contacts:

Monika ATEME Corporate Marketing T: +33 1 69 35
Ceskova 89 88 E: press@ateme.com

Kim Nadel Phelan, Inc. T:
Dearborn +1-831-440-2407 E: kim@nadelphelan.com
SOURCE ATEME

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ATEME

Web Site: http://www.ateme.com


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