Manasa Theatre Chooses Auro 11.1 by Barco to Create Ultimate Movie Experience

Manasa Theatre Chooses Auro 11.1 by Barco to Create Ultimate Movie Experience

BANGALORE, July 23, 2013 /PRNewswire/ --



Manasa Theatre, one of the most renowned cinema in Bangalore, has recently installed
Auro 11.1 by Barco immersive sound platform in its UltraScreen auditorium. Already an
institution in India's progressive cinema sector, the theater is taking the lead in the
current trend of choosing state-of-the-art technology to offer the best possible cinema
experience. By investing in Auro 11.1 by Barco, Manasa Theatre differentiates itself by
offering an unmatched movie experience driven by crisp clear images and immersive sound.



(Logo:
http://photos.prnewswire.com/prnh/20130429/608083)




Active in the exhibition field for over 50 years, Manasa Theatre has a reputation for
providing the best possible cinema experience to its visitors, through great images,
comfort and sound. A while ago, the pioneering multiplex overhauled one of its theaters to
deliver sharp and crystal clear images. In order to complete the immersive experience of
the audience, the theatre's management decided to install Barco's revolutionary Auro 11.1
sound system.



Making the difference



"Human beings are stimulated by both sound and pictures," says Abel Garamhegyi,
Managing Director at Barco India. "That's why, at Barco, we strive for perfection in both,
in order to create a complete and immersive movie experience. With Auro 11.1, we have
managed to achieve maximum results in immersive sound at an affordable price."



Why the investment in Auro? "The figures don't lie: ticket office results have shown
that bookings for films screened in Barco Auro 11.1 are much higher than the standard
5.1," says Garamhegyi. "This proves that it can be a very powerful tool to make the
difference in an increasingly competitive market."



Life-like experience



For Manasa Theatre, this was the very reason for contacting G.M. Audio along with Mr.
Sails Raj, Sound Engineer and installing the revolutionary sound platform. "As a
technology pioneer, we want to make sure that the Bangalore crowd always gets the best
possible experience while watching blockbusters in our theatre," says Janardhan Reddy,
Managing Director at Manasa Theatre Bangalore. "So, naturally, we were very pleased with
Auro 11.1. Adding a height layer and an overhead layer to the traditional surround sound
layer enables studio sound mixers to move objects around in space, really create a
life-like, acoustic experience. Moreover, the system is fully compatible with our existing
audio equipment and current workflows. We are very impressed with the results!"



About Manasa Theatre



Established as early as 1997, the Manasa Theatre multiplex has been active in the
exhibition field for more than 50 years. Located in Bangalore, the complex currently
consists of one theater, designed to treat Manasa's 500-600 people turnout every day to
the best possible cinema experience. True to its pioneering spirit, Manasa Theatre is
always looking for the latest technologies in picture, sound and comfort.



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales &
marketing, customer support, R&D and manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the
GalaxyStudios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) system
has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned
worldwide for its state-of-the-art leadership in audio innovation for music and film
sound. The Auro-3D(R) suite offers ground-breaking, easy-to-use and unprecedented levels
of sound reproduction capabilities to the professional, automotive, broadcast and consumer
electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio
players, digital TV, media libraries and packaged media) markets.



Primary Media Contact: Pradeep Singh, pradeep.singh@barco.com, 91-120-4020454



Secondary Media Contact: Eti Gupta, eti.gupta@barco.com, 91-120-4020269






Photo:
http://photos.prnewswire.com/prnh/20130429/608083


Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd

CONTACT: PRN


-------
Profile: intent