Sundance Movie Makers and Movie Goers Ditch Gluten Filled Foods for Gluten Free Goodness from Udi's

Sundance Movie Makers and Movie Goers Ditch Gluten Filled Foods for Gluten Free Goodness from Udi's

Udi's Gluten Free - the Gluten-Free Category Leader in North America - Returns to Sundance Film Festival with Pop-Up Restaurant, Dinner Series and After-Parties

DENVER, Jan. 21, 2013 /PRNewswire/ -- For the second year in a row, Udi's Gluten Free Foods - the gluten-free category leader in the U.S. - served up delicious gluten-free fare for attendees of the 2013 Sundance Film Festival. Celebrities, filmmakers and other Hollywood tastemakers were treated to gourmet dishes at Udi's Gluten Free Table - an original pop-up restaurant - as well as popular venues like the Miami Oasis Lounge, Next Generation Dinner Series and Westway After-Parties.

(Photo: http://photos.prnewswire.com/prnh/20130121/CG44325)

Udi's expanded presence at this year's festival is in keeping with continued growth of the gluten-free lifestyle, led by health-focused Hollywood. More than 1,000 guests, including prominent stars like Julianne Moore, supermodel Alessandra Ambrosio and actress Jane Lynch, attended Udi's Sundance events and dined on innovative, cold-weather favorites made gluten free, such as gourmet grilled cheeses, flatbreads and warm chocolate chip cookies.

"Building relationships with Hollywood tastemakers at Sundance gives Udi's the chance to exchange trend-setting ideas and stay at the forefront of the gluten-free movement," said Denise Sirovatka, Udi's vice president of marketing. "The growing number of gluten-free celebrities here exemplify what it means to live a full, happy, gluten-free life as you travel, ski, work and still remain health conscious. Udi's helps make that possible for movie stars and moviegoers alike by providing delicious gluten-free options."

Rosemarie DeWitt, Jennifer Coolidge and Allison Janney all stopped by for a bite of Udi's during Sundance, and said they keep their pantries stocked with the gluten-free goodies. The growth of the gluten-free movement among the celebrity set is mirrored by the more than 21 million U.S. households eating gluten free. Between 2004 and 2010, the gluten-free category in the U.S. grew by 28 percent, and projections indicate an estimated 16 percent increase from 2010-2015, making it a $5.5 billion-dollar industry.(1)

Udi's revolutionized the gluten-free category in the U.S. by introducing the first mainstream gluten-free bread that tastes and looks like "real" bread. Udi's success is built on strong communication with the gluten-free community and a commitment to creating foods, including breads, bagels, muffins, tortillas and granola that have the taste and texture of conventional gluten-filled products.

Udi's Gluten Free Foods are available at national grocery stores and retailers and can be purchased online at www.udisglutenfree.com. All of Udi's baked goods are made in a 100 percent dedicated, certified gluten-free bakery located in Denver to prevent the risk of gluten cross-contamination.

About Udi's Healthy Foods, LLC

Udi's Healthy Foods LLC (Udi's) is a leader in the fast growing market for gluten free foods in North America. Udi's markets a diversified and growing range of gluten free products under the well recognized Udi's Gluten Free Foods brand in the retail market, and since mid-2011, food service channels. Udi's Gluten Free Foods is a leading brand in gluten free bread and bakery products. In addition, Udi's markets other gluten free products in the frozen pizza and granola categories.

About Boulder Brands, Inc.



Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior tasting, solution-driven products. The company's health and wellness platform consists of brands that target specific consumer needs: Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets; Smart Balance for heart healthier diets; and Bestlife for weight management. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.


(1) Packaged Facts Gluten Free Foods and Beverages in the US, third Edition (February 2011)

SOURCE Udi's Gluten Free Foods

Photo:http://photos.prnewswire.com/prnh/20130121/CG44325
http://photoarchive.ap.org/
Udi's Gluten Free Foods

CONTACT: McKinzey Crossland, Fleishman-Hillard, +1-512-743-3490, McKinzey.Crossland@fleishman.com

Web Site: http://www.boulderbrands.com


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