IBEF - Leading the Brand India Initiative at Davos 2013

IBEF - Leading the Brand India Initiative at Davos 2013

NEW DELHI, January 21, 2013 /PRNewswire/ --



India Show, India Adda - IBEF Growing From Strength to Strength



India Brand Equity Foundation (http://www.ibef.org), whose immediate focus is the
Annual Meeting of the World Economic Forum (WEF) at Davos with its India Adda - akin to a
cafe, is responsible for promoting the Made in India label both domestically and overseas.
Working closely with the Ministry of Commerce, IBEF lends branding and marketing support
for creating greater awareness of the number of success stories germinating and blooming
in India.



(Logo:
http://photos.prnewswire.com/prnh/20121009/567525)




A host of initiatives are being undertaken by IBEF for the upcoming WEF meet. The
India Adda remains at the epicentre as the hub and an open forum now being established for
the third consecutive year by IBEF at Davos. It has emerged as a rendevouz point for free
flowing conversations and exchange of views on matters Indian and international. Join in
conversations on India, Widen your circle - is the overarching message of the IBEF
invites, which has caught the attention of delegates at WEF. As in the past, global
business and government leaders would be frequenting the India Adda again this year. As
part of delegate communication, IBEF brand kits with invites to the India Adda are being
delivered to delegates across hotels at Davos.



IBEF nation brand messaging is already highly visible on numerous buses crossing the
main Promenade and atop hoardings at major sites. This year the brand messaging theme is -
An aspirational nation of potential and promise, Land of limitless opportunities, INDIA
BECKONS THE WORLD - which has been conceptualised in discussion with Mr Anand Sharma,
Minister for Commerce, Industry & Textiles.



IBEF this year will also be hosting INDIAFRICA: A Shared Future programme at the India
Adda in partnership with the Public Diplomacy Division, Ministry of External Affairs,
Government of India, and M/s Ideaworks. From an engaging luncheon session, digital display
of winners of poster design and photography competition, to a musical performance by
leading Indian and African bands - the India Adda has a packed calendar with something to
offer everyone.



As part of endeavour to promote the Made in India label, it is collaborating with
various organisations at the India Adda at Davos 2013 - APEDA (Agricultural & Processed
Food Products Export Development Authority) will be contributing with exquisite wines,
Tea, Coffee, and Spice Boards of India will contribute with tea, coffee, and spice laden
chocolates respectively. The select Made in India products will also be on display at the
India Adda.



In a unique achievement and pursuing its goal of promoting the Made in India label in
overseas markets, IBEF has also facilitated an alliance between Premiere's Tea - a leading
Indian exporter of teas, and Café Schneider - one of the finest cafes in Switzerland for
launching India's finest teas at Davos, during the Annual Meet of the World Economic Forum
[http://www.india-at-davos.ibef.org ]. "What marks this initiative as truly unique is the
very nature of this alliance where a country's product witnesses its launch at Davos -
possibly the first of its kind at Davos," says Ms Aparna Dutt Sharma, CEO, IBEF. The MoU
for this alliance between Premier's Tea and Café Schneider will be signed on January 23,
2013, at the India Adda at Davos during an opening reception in the presence of
dignitaries both from India and abroad.



ITC Hotels, the hospitality partner, with India Brand Equity Foundation, for three
years in succession, will showcase the world's finest Indian cuisine and India's finest
global cuisine through its culinary repertoire and beverages. The theme of the cuisine
this year draws inspiration from the newly opened, iconic ITC Grand Chola in Chennai,
India and its diversity of culinary offerings.



Being the owner of the India Adda concept, IBEF hopes and wishes that India Adda
experience continues to be a cherished one for all its guests and visitors at Davos 2013.



As last year, IBEF digital media initiatives will be seamlessly reporting the
happenings and discussions at Davos 2013. Stay connected with
http://www.india-at-davos.ibef.org for the latest on India and the world from India
Adda at Davos 2013.



About India Brand Equity Foundation (IBEF) [http://www.ibef.org]



India Brand Equity Foundation (IBEF) is a trust established by the Ministry of
Commerce. IBEF's primary objective is to promote and create international awareness of the
Made in India label in markets overseas and to facilitate the dissemination of knowledge
of Indian products and services. Towards this objective, IBEF works closely with
stakeholders across government and industry.



For the complete exclusive IBEF interview, including views on the Davos 2013 brand
campaign theme, of Mr Anand Sharma, Minister for Commerce, Industry and Textiles,
Government of India, visit: http://www.ibef.org



To learn more about the initiatives and developments taking place at the IBEF India
Adda at Davos, visit: http://www.india-at-davos.ibef.org



Primary Media Contact: Darpan Sachdeva, darpan.sachdeva@ibef.org, 91-124-4499612






Photo:
http://photos.prnewswire.com/prnh/20121009/567525


Photo:http://photos.prnewswire.com/prnh/20121009/567525
http://photoarchive.ap.org/
India Brand Equity Foundation (IBEF)

CONTACT: PRN


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