KitKat Launches the 'Dancing Babies' Campaign

KitKat Launches the 'Dancing Babies' Campaign

NEW DELHI, January 22, 2013 /PRNewswire/ --



Dancing Babies Take YouTube by Storm



KitKat has rolled out its new TVC with its 'Dancing babies' campaign
[http://bit.ly/kitkatbaby ]. Keeping in line with KitKat's larger-than-life tone, the TVC
reinforces the promise of an entertaining break with an extra dose of 'cute'. The ad has
babies dancing to music. As with the previous 'Squirrels' campaign
[http://www.youtube.com/watch?v=FS1MEePApjw ], the cornerstones of this campaign have been
- Creative. Cute. Cool.



The TV campaign is supported by an integrated digital campaign. The launch is being
led by an exclusive YouTube preview for KitKat's fans, the brand ensures that the virality
of the campaign is sustained where it's most appreciated - digital "break zones". On
YouTube where it has been overwhelmingly viewed in the last few days, the campaign
currently has more than a million views and is among the top viewed videos in its
category.



The storyline...



A tired doctor sneaks a quick KitKat break in between his rounds at the baby crèche
packed with some cute babies. With every bite, the babies make him the centre of their
attention and soon shake some moves that leaves the doctor gaping. The foot tapping music
leads the dance and is designed to be catchy and unique.



As the last bite of KitKat disappears, the babies seem to go back to their normal
child-like antics leaving the doctor to wonder if he had imagined the whole thing. He
rushes to catch up with the rest of team and does a quick Heel Kick.



It ends with the message of 'Have a break, Have a KitKat'.



Watch the video here. [http://bit.ly/kitkatbaby ]



About Nestlé



Nestlé is the world's leading nutrition, health and wellness company, headquartered
in Switzerland. Delighting consumers all over the world, KitKat brand is a favourite
chocolate treat; thanks to its light wafer texture and delicious chocolate taste,
freshness and variety of formats.



Nestlé KitKat is one of the most successful brands in the world and every year over
12 billion KitKat fingers are consumed around the globe. KitKat is known for coming up
with exciting advertising campaigns capturing the imagination of the youth. Know more at
http://www.nestle.in/brands/chocolatesandconfectionery/nestlekitkat



Primary Media Contact: Ankit Mishra, ankit.mishra@zenithoptimediaindia.com,
91-7738714036



Secondary Media Contact: Renee Kishore, renee.kishore@resultrix.com




Nestlé

CONTACT: PRN


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