INDIAFRICA Programme The Highlight of the India Adda at Davos 2013: IBEF

INDIAFRICA Programme The Highlight of the India Adda at Davos 2013: IBEF

DAVOS, Switzerland and NEW DELHI, January 11, 2013 /PRNewswire/ --



India Brand Equity Foundation (http://www.ibef.org) will be at its India Adda
hosting the INDIAFRICA: A Shared Future programme at the Annual Meeting of the World
Economic Forum [http://www.india-at-davos.ibef.org ] (WEF) at Davos later this month. A
Government of India initiative, INDIAFRICA programme has events spread out over three
days, from 23 - 25 January 2013, of the Annual Meeting.



(Logo:
http://photos.prnewswire.com/prnh/20121009/567525)




From an engaging luncheon session, digital display of winners of poster design and
photography competition, to a musical performance by leading Indian and African bands -
the India Adda has a packed calendar with something to offer everyone.



The India Adda, set up for the entire duration of the Annual Meeting at Davos, 23rd -
27th January 2013, will have INDIAFRICA programme as a dominant feature in the numerous
activities and events taking place at the India Adda for this year.



The grand opening of the INDIAFRICA programme coincides with the opening day of the
Annual Meeting of the World Economic Forum, i.e. the 23rd January 2013. The INDIAFRICA
opening reception planned for 6:30 - 8:00 PM at the India Adda will witness a musical
medley by Rahul Ram and Tuheen Chakravarty of popular fusion band Indian Ocean with Aaron
Bebe Sakura, an accomplished musician from Ghana.



A digital display of the winning entries of the poster design and photography
competition around the INDIAFRICA event would take place at the India Adda on the second
day of the Annual Meet, i.e. 24th January 2013, beginning 10 AM.



On the third day, 25th January 2013, an interactive luncheon session - INDIAFRICA: The
Spirit of Enterprise - will be held from 12 - 2 pm at the India Adda. The session will
feature presentations by two winners of the INDIAFRICA business venture competition and
Young Visionary fellowships. Ms Neelam Chibber, WEF Indian Social Entrepreneur of the Year
(2011), will share her experience of working across Africa and a leading African CEO will
also talk of his India experience.



Besides these three days, the India Adda, the only country hub of its kind, is open
from January 23 - 27, 2013 for the duration of the Annual Meeting of the World Economic
Forum. Conversations and views exchanged over a myriad issues are spontaneous here...all
over delectable Indian culinary delights, made possible by ITC Hotels. The theme of the
cuisine this year draws inspiration from the newly opened, iconic ITC Grand Chola in
Chennai and its diversity of culinary offerings.



About India Brand Equity Foundation (IBEF) [http://www.ibef.org]



India Brand Equity Foundation (IBEF) is a trust established by the Ministry of
Commerce. IBEF's primary objective is to promote and create international awareness of the
Made in India label in markets overseas and to facilitate the dissemination of knowledge
of Indian products and services. Towards this objective, IBEF works closely with
stakeholders across government and industry.



To learn more about the initiatives and developments taking place at the IBEF India
Adda at Davos, visit: http://www.india-at-davos.ibef.org



Primary Media Contact: Darpan Sachdeva, darpan.sachdeva@ibef.org, 91-124-4499612,
91-9971990005






Photo:
http://photos.prnewswire.com/prnh/20121009/567525


Photo:http://photos.prnewswire.com/prnh/20121009/567525
http://photoarchive.ap.org/
India Brand Equity Foundation (IBEF)

CONTACT: PRN


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