Intel and W Hotels Announce Premiere of 'Four Stories', a Short Film Series with Roman Coppola and The Directors Bureau

Intel and W Hotels Announce Premiere of 'Four Stories', a Short Film Series with Roman Coppola and The Directors Bureau

NEW YORK, LONDON and SANTA CLARA, California, November 28, 2012 /PRNewswire/ --



NEWS HIGHLIGHTS




- Four Scripts Chosen for the Intel and W Hotels "Four Stories" film series,
Lake Bell and Jason Schwartzman Among Cast and Crew of Screenplays Filmed on Location
at W Hotels Around the Globe
- Series Includes Original Short Film Co-Written and Directed by Roman Coppola
- Four Stories is Part of the Ultrabook(TM) Experience, Intel's Series of
Worldwide Collaborations with Innovators in Travel, Film, Business, Fashion and Design


As part of the Ultrabook(TM) Experience program, Intel Corporation and W Hotels today
announced the global premiere of the winning films from "Four Stories
[http://www.intel.com/fourstories ]", an innovative short film series judged by a panel of
judges, including Roman Coppola and produced by The Directors Bureau. The films debut
tonight at a private screening at W London - Leicester Square, followed by a premiere at W
Los Angeles - Westwood on Dec. 4 and a premiere at W Hong Kong on Dec. 14. The films can
be viewed at: http://www.youtube.com/fourstories.



(Photo:
http://photos.prnewswire.com/prnh/20121128/579728 )




Intel and W Hotels embarked upon "Four Stories" to support rising visionaries in
filmmaking and showcase their work to a global audience. The four winning scripts,
inspired by the intense energy of the global jet-setter and the mobility of the Intel
Ultrabook, were chosen from nearly 1,000 submissions from aspiring filmmakers around the
world and developed into 10-minute short films. Roman Coppola and his production company,
The Directors Bureau, matched the four winning scripts with some of today's most talented
young directors and actors to bring the screenwriters' visions to life. The resulting four
original screenplays were filmed on location at W Hotels across the globe including W
Washington D.C., W Doha Hotel & Residences, W Retreat & Spa Maldives, and W Mexico City,
and feature the Intel-inspired Ultrabook.



Intel is collaborating with innovators in travel, film, business, fashion and design
to highlight amazing computing experiences created by the Ultrabook. Through the Four
Stories collaboration with W Hotels, Intel is supporting and inspiring the next generation
of artists and visionaries," said Johan Jervoe, Intel's vice president and director of
Partner Marketing. "Each of the Four Stories films showcased the sleek mobility of the
Ultrabook as inspiration for innovative filmmaking and storytelling, further merging
creative art with technology."



Four Stories judge and executive producer Roman Coppola co-wrote and directed a fifth
short film, "Die Again, Undead One," an intergalactic vampire tale, starring Jason
Schwartzman and Margarita Kallas, which was shot on location at W Hollywood.



"Four Stories is about encouraging emerging talent in filmmaking," said Roman Coppola.
"This collaboration supports a new generation of screenwriters, actors and directors
showcase their work on a global level."



"As a global design powerhouse, W Hotels continues to identify and support rising
visionaries in design, music, fashion and film," added Paul James, Global Brand Leader,
St. Regis Hotels & Resorts, The Luxury Collection & W Hotels Worldwide. "Through our
partnership with Intel, Four Stories seeks to celebrate the modern day jetsetter, the type
of traveler who frequents W Hotels, while showcasing some of W's most glamorous
award-winning properties around the globe."



After careful review from a panel of judges that included Coppola and other prominent
industry leaders, the winning honors were awarded to:



Amy Jacobowitz from Los Angeles, whose screenplay was developed into "Modern/Love,"
filmed at W Doha with director Lee Toland Krieger and actors Robert Schwartzman and Naomi
Scott.



Ben Saveg from Brooklyn, N.Y., whose screenplay was developed into "!El Tonto!" filmed
at W Mexico City with director LakeBell and actor Kyle Mooney.



Adam Blampied from London, whose screenplay was developed into "Eugene" filmed at W
Washington D.C. with director Spencer Susser and actors Michael Govier and Karolina Wydra.



Kahlil Joseph from Los Angeles, who wrote and directed "The Mirror Between Us," filmed
at W Retreat & Spa Maldives with actors Nicole Beharie and Dan'ee Doty.



The "Four Stories" competition, launched globally in August, invited aspiring
filmmakers to submit scripts with two criteria: films must be set at a W Hotel and feature
the Intel-Inspired Ultrabook as a central plot component. Coppola, along with a panel of
industry leaders, including actress Chloe Sevigny, actor Michael Pitt, actor PJ Ransone, W
Hotels Global Music Director Michelangelo L'Acqua, Intel Chief Marketing Officer Deborah
Conrad, VICE Executive Producer and Creative Director Eddy Moretti, screenwriter Jeff
Baena, Vimeo Vice President of Creative Development Blake Whitman, and VICE Executive
Creative Director Danny Gabai selected the winning scripts.



As part of the overall collaboration between Intel and W Hotels Worldwide, high-impact
Ultrabook design installations by New York-based architects Gage/Clemenceau are being
unveiled at W Hong Kong, W London - Leicester Square, W New York, W Paris - Opera, W San
Francisco and W Singapore, allowing both W guests and local residents to interact with the
Ultrabook's innovative technology. Additionally, Ultrabook devices have been integrated in
the "Whatever/Wherever" concierge experience at select W Hotels worldwide, further
demonstrating the collaboration between technology and design to create impactful and
beautiful experiences.



About the Ultrabook Experience



The Ultrabook Experience is an initiative from Intel that features collaborations with
innovative brands, emerging and established artists, designers and entertainers that use
the Intel-inspired Ultrabook devices to do extraordinary things. The Ultrabook Experience
has unveiled collaborations with innovators in travel, film, business and design that are
using Ultrabook devices to rethink what's possible.



About the Intel-Inspired Ultrabook



Intel, the maker of the PC's brain, has fueled the emergence of go-everywhere
technology. Today's Ultrabook devices are ideal for people who want to create, consume and
share information safely with a mobile device that is sleek and stylish, wakes in a flash
and paired with performance and long battery life. The latest generation of Ultrabook
devices feature the addition of touch- and voice-based capabilities in traditional
(clamshell) and new convertible designs.



About Intel



Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs
and builds the essential technologies that serve as the foundation for the world's
computing devices. Additional information about Intel is available at newsroom.intel.com
and blogs.intel.com.



About Roman Coppola and the Directors Bureau



Roman Coppola is a critically acclaimed director, screenwriter, producer and music
video creator. In 2012, Coppola co-wrote MoonriseKingdom, his second collaboration with
director Wes Anderson (the 2007 film The Darjeeling Limited was the first). As a director,
Coppola has worked with Arctic Monkeys, Daft Punk, Phoenix, The Strokes, Ween and other
bands to produce timeless music videos. He is currently in post- production on his second
feature as director, A Glimpse Inside the Mind of Charles Swan III, a comedy starring Bill
Murray, Charlie Sheen and Jason Schwartzman.



About W Hotels Worldwide



W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with
43 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and
exotic destinations around the world. Inspiring, iconic, innovative and influential, W
Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge
design and passions around fashion, music and entertainment. W Hotels offers a holistic
lifestyle experience that is integrated into the brand's sensibility through contemporary
restaurant concepts, glamorous entertainment experiences, stylish retail concepts,
signature spas and inspiring residences. With more than 13 years of proven success, W
Hotels is on track to reach more than 60 hotels by the end of 2015. W Hotels have been
announced for Guangzhou, Milan, Shanghai, Singapore, Abu Dhabi, Bangkok, Athens - Astir
Palace, Muscat, Mumbai, and Santa Fe, Mexico, while upcoming W Retreats include Verbier
and Mexico's Riviera Maya. For more information, visit http://www.whotels.com. To live the
W Hotels lifestyle 24/7/365, visit http://www.wresidences.com.






Photo:
http://photos.prnewswire.com/prnh/20121128/579728


Photo:http://photos.prnewswire.com/prnh/20121128/579728
http://photoarchive.ap.org/
Intel

CONTACT: MEDIA CONTACTS: For Intel: Amy Kircos, Intel Corporation, Amy.kircos@intel.com, +1-480-552-8803; Perveen Akhtar, Intel Corporation - UK, Perveen.akhtar@intel.com, +44-1793-403136; Fay Sliger, Fay.sliger@vice.com, +1-718-635-4913; For W Hotels Worldwide: Elaine Drebot - Hutchins, edrebot@thinkpublicrelations.com; Alina Hauptman, ahauptman@thinkpulblicrelations.com, +1-212-343-3920


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