rara.com Music Streaming Apps Come to iPhone, iPad and Windows 8 in 27 Countries

rara.com Music Streaming Apps Come to iPhone, iPad and Windows 8 in 27 Countries

LONDON, October 23, 2012 /PRNewswire/ --




- British based music company rara.com launch music streaming apps for
Windows 8, iPhone, iPad and iPod Touch with updated rara.com Android app and web
service
- 7 new countries announced today; Brazil, Mexico, Hong Kong, Taiwan, Malaysia,
South Africa, Portugal. rara.com now live in 27 countries
- rara.com apps for Windows 8, iOS and Android provide ad-free on-demand mobile
and tablet access to over 18 million tracks from just GBP/EUR/$1.99 per month*
- rara.com announces global agreement with Lenovo; rara.com apps preloaded on
Lenovo Windows 8 tablets, convertibles and PCs plus Android mobiles and tablets
- rara.com licensed catalogue grows to 18 million tracks with new label deals
with global rights agency Merlin and leading independent digital distributors The
Orchard, INgrooves Fontana, Believe Digital and VidZone Digital Media
- rara.com marketing campaign kicks off across US, UK, Sweden, Germany, Spain
and Australia


British based rara.com today announces a major expansion to its streaming music
service, ten months after launching, with new apps for Windows 8, iPhone, iPad and iPod
Touch as well as an updated Android app and web service. rara.com is switching on 7 new
countries today, increasing its global footprint to 27 markets and increasing its
catalogue of licensed music to 18 million tracks with thousands of Independent labels
signed up through global rights agency Merlin and leading independent digital distributors
The Orchard, INgrooves Fontana, Believe Digital and VidZone Digital Media.



Nick Massey, CEO of rara.com comments, "I am pleased to announce today that rara.com
has made a significant step-forward in the execution of its roll-out strategy and can now
be enjoyed in more places, on more devices, with more music and with more partners.
rara.com gives you the music you feel like listening to without you having to know the
name of every track you want to play. Our expert team of musicologists hand curate
rara.com's channels and playlists bringing you music for every mood. Available today on
web, Windows 8, iPhone, iPad and Android, rara.com's beautiful user interface makes it
easier to play the music you love wherever you are, whenever you want, with no annoying
adverts."



New apps for iPhone and iPad



Dedicated rara.com apps launch today for iPhone iPod Touch and iPad providing instant
on-the-move access to rara.com's vast music catalogue and expertly curated channels and
playlists. Available to download from the App Store, the AirPlay compatible iOS apps
synchronise your music experience through the cloud so that your favourite tracks and
playlists from the web are instantly accessible on your iPhone, iPad or iPod Touch. Tracks
are automatically stored on your device so that you can enjoy the music even when offline.



New Windows 8 app



rara.com also announces the launch of its app for Windows 8 app today for Windows 8
devices launching later this week. rara.com for the new Windows user interface provides
simple one touch access to rara.com channels and playlists. On-demand search for rara.com
is fully available through the Windows 8 Search charm. rara.com's app for Windows 8 can be
used on the full range of Windows 8 desktop, tablet and hybrid computing devices running
the new Windows 8 operating system and will be available to download later this week from
the Windows Store.



Global agreement with Lenovo



rara.com today also announces a global agreement with Lenovo, one of the world's
leading PC manufacturers Lenovo is preloading the rara.com music streaming apps onto
Lenovo and Medion branded Windows 8 and Android devices around the world. Devices include
Lenovo's Windows 8 PCs, convertibles and tablets, as well as Lenovo Android tablets,
including the IdeaTab S2110, A2105, A2107 and A2109 tablets. Lenovo Windows 8 devices
include: select IdeaCentre desktops and ThinkPad Classic and Edge laptops, IdeaTab Lynx
tablets and IdeaPad laptops, including the recently announced flip and fold IdeaPad Yoga
convertible PC.



Deepa Kumar, Director, World Wide Marketing, Software Ecosystem & Cloud Solutions,
Lenovo said; "Our collaboration with rara.com will give our customers a great new way to
explore and enjoy music on our innovative devices, whether it's on an all-in-one desktop
at home or on one of our convertible PCs switching between work and play. With easy-to-use
music apps rara.com makes accessing music simple."



Updated web service and Android app



rara.com launches an updated web service today with an improved sign up process and a
range of stability improvements, customer account management features and additional
language support. rara.com's Android app, available to download from Google Play, has been
updated to enable playback control from a dedicated rara.com widget on your Android device
home screen.



Growing music catalogue



rara.com today announces licensing agreements with thousands of independent labels
through deals with global rights agency Merlin and leading independent digital
distributors The Orchard, INgrooves Fontana, Believe Digital and VidZone Digital Media.
Building on rara.com's existing catalogue, the independent label deals increase rara.com's
global music catalogue to 18 million licensed tracks.



New markets



Having gone live in 20 territories over the last 10 months, rara.com launches across
seven new countries today: Brazil, Mexico, Hong Kong, Taiwan, Malaysia, South Africa,
Portugal, bringing rara.com to a total of 27 markets worldwide with further international
expansion planned for later this year.



Consumers can now access rara.com in: UK, Ireland, France, Spain, Italy, Germany,
Austria, Belgium, The Netherlands, Luxembourg, Switzerland, Sweden, Denmark, Norway,
Finland, Portugal, US, Canada, Mexico, Brazil, Australia, New Zealand, Singapore, Hong
Kong, Taiwan, Malaysia and South Africa.



International marketing campaign



rara.com's expansion will be supported by an international above-the-line marketing
campaign utilizing a range of digital marketing techniques initially across six countries;
USA, UK, Australia, Germany, Spain and Sweden.



Unique introductory pricing



Access to rara.com costs just 99p/99c per month for the first 3 months followed by a
flat fee of GBP/EUR/$4.99 per month for online access (web), with mobile access to
rara.com on iOS, Android and Windows 8 devices (web + mobile) just GBP/EUR/$1.99 per month
for the first 3 months then GBP/EUR/$9.99 per month or local equivalent.*



Independent label quotes:



The Orchard, CEO Brad Navin commented," "We're happy to have partnered with such a
fast growing and innovative service like rara.com [http://rara.com ] and eager to make our
catalogue available to its' users. Now, they will have access to tracks from indie
favorites like Polica to classics like Dionne Warwick."



Believe Digital Managing Director, UK & USA Stephen King said, "Believe is delighted
to bring its catalogue to rara.com. It's good to see a streaming service like rara.com
come out of the UK, the spiritual home of modern music, and grow so rapidly to compete in
the global music arena with established players."



VidZone Digital Media Founder and CEO Adrian Workman said, "With licensed content from
VidZone and other independents rara.com has nearly doubled its global catalogue of
licensed repertoire in less than a year and now rara.com's users have access to more
music, on more devices in more countries than ever before."



INgrooves International MD Alex Branson said, "We are proud to bring the INgrooves
Fontana catalogue to music lovers around the world on very user-friendly rara.com."



*International pricing



International subscription pricing for rara.com:




Territory Currency Subscription package pricing
DIS DIS
web web web + mobile web + mobile
US USD 0.99 4.99 1.99 9.99
Canada CAD 0.99 4.99 1.99 9.99
UK GBP 0.99 4.99 1.99 9.99
Ireland EUR 0.99 4.99 1.99 9.99
France EUR 0.99 4.99 1.99 9.99
Germany EUR 0.99 4.99 1.99 9.99
Italy EUR 0.99 4.99 1.99 9.99
Spain EUR 0.99 4.99 1.99 9.99
Portugal EUR 0.99 4.99 1.99 9.99
Austria EUR 0.99 4.99 1.99 9.99
Belgium EUR 0.99 4.99 1.99 9.99
Luxembourg EUR 0.99 4.99 1.99 9.99
Netherlands EUR 0.99 4.99 1.99 9.99
Finland EUR 0.99 4.99 1.99 9.99
Denmark DKK 9.99 49.99 19.99 99.99
Norway NOK 9.99 49.99 19.99 99.99
Sweden SEK 9.99 49.99 19.99 99.99
Switzerland CHF 0.99 5.99 1.99 11.99
Australia AUD 0.99 7.99 2.99 12.99
New Zealand NZD 1.99 7.99 2.99 13.99
Mexico MXN 12.99 63.99 23.99 127.99
Brazil BRL 1.99 7.99 2.99 15.99
Singapore SGD 0.99 4.99 1.99 9.99
Hong Kong HKD 4.99 28.00 10.99 48.00
Taiwan TWD 30.00 149.00 55.00 249.00
Malaysia MYR 1.99 8.99 2.99 16.99
South Africa ZAR 6.99 33.99 13.99 68.99


About rara media group



rara.com is the new global digital music service designed for the mass-market, where
you do not need to be a music expert or a technology enthusiast to use the service. Your
music subscription ensures the service is clutter-free with no intrusive advertising.
rara.com is provided by rara media group limited, a private company headquartered in
London. Licensed by all of the major labels; Universal Music Group, Sony Music
Entertainment, EMI Music and Warner Music Group the global rights agency Merlin and
leading independent digital distributors including The Orchard, INgrooves Fontana, Believe
Digital and VidZone Digital Media. rara.com is powered by digital music service provider
Omnifone.




Further information:

Tim Hadley
rara.com
+44(0)7976410001
thadley@rara.com


rara media group


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