Global Social TV Market Worth $256.44 Billion by 2017

Global Social TV Market Worth $256.44 Billion by 2017

DALLAS, October 12, 2012 /PRNewswire/ --



According to a new market research report, "Social TV Market: Global Advancements
Forecasts & Analysis (2012 - 2017)", published by MarketsandMarkets (
http://www.marketsandmarkets.com), the total Social TV market is expected to reach $256.44
billion by 2017 with a CAGR of 11.2%.



Browse 62 market tables and in-depth TOC on "Social TV Market: Global Advancements
Forecasts & Analysis (2012 -2017)".
http://www.marketsandmarkets.com/Market-Reports/social-tv-market-815.html Early buyers
will receive 10% customization of reports.



To make television a more active and interactive experience, Social Television came
into existence. Television viewers are currently looking for something interesting to
watch and get opinions from their friends and family. The social layer on television makes
television interactive. Internet and social networking acts as a medium for the
convergence of the social layer with television and to enable viewers to communicate
electronically with their friends watching the same program.



Television viewers are able to personalize the television experience by analyzing the
various statistics provided by Social TV. Viewers are provided with a wide variety of
choices from content discovery applications, check-in applications, and social programming
application. Many social television tools and applications have given a customized
television experience based on the viewer's choice of interest. Many companies have
developed second screen applications to engage more viewers and to increase the targeted
audience.



The future for the television is social through integration of social interaction on
the television. Broadcasters are developing and enriching social TV integration; they are
targeting the tune-in customer, engagement and their loyalty to boost the rating and they
are also discovering the social TV challenges.



The global Social TV market revenue is expected to grow from $151.14 billion in 2012
to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.



Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48
billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to
2017.



Scope of the Report



This report analyzes the Global Social TV market
[http://www.marketsandmarkets.com/Market-Reports/social-tv-market-815.html ] based on:




- Hardware/Smart TV market by Value & Volume
- Social TV technology & Platform
- Social TV End users technology
- Social TV trends and forecast 2012-2017 in terms of use of Second screen
usages, TV viewing behavior etc.
- Industry and region specific market data for Smart TV, technology and
platform, and end user technology respectively


In addition to market sizes and forecasts, the report also provides a detailed
analysis of the market trends and factors influencing market growth, offering in-depth
geographic analyses of the Social TV market in North America, Europe, Asia-Pacific, Latin
America and Middle East & Africa. The report draws the competitive landscape of the Social
TV market, providing an in-depth comparative analysis of the technological and marketing
strategies the key players are adopting in order to gain an edge over the their
competitors.



About MarketsandMarkets



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