Cricket Partners with Grammy-Nominated R&B Artist Tamia to Support Susan G. Komen for the Cure®

Cricket Partners with Grammy-Nominated R&B Artist Tamia to Support Susan G. Komen for the Cure®

~ Tamia's Album and Specially Created Playlist Exclusively Available via Cricket's Muve Music to Raise Awareness and Promote Conversation about Breast Cancer

SAN DIEGO, Oct. 25, 2012 /PRNewswire/ -- Susan G. Komen for the Cure, San Diego announces a partnership with Cricket to amplify national and local support for Breast Cancer Awareness month. To kick off the partnership, Tamia (Plus One Music Group/EMI Label Services), a six-time Grammy nominee with international success as an R&B star, has joined forces with Cricket to stimulate conversations about Breast Cancer Awareness Month through downloads of her album, Beautiful Surprise, and downloads of an exclusive Muve Music® playlist called Tamia's Songs of Courage.

(Logo: http://photos.prnewswire.com/prnh/20120202/LA46949LOGO)

Cricket will donate $0.05 to Susan G. Komen for the Cure, San Diego for every download of Tamia's album or playlist between now and the end of the year, up to a maximum of $5,000. Over the next two weeks, Cricket and Tamia will be inviting their followers to help raise awareness of the San Diego Susan G. Komen Race for the Cure on November 4 through social media blasts on Twitter using #Muve4theCure.

"Cricket and Muve Music are proud to support Breast Cancer Awareness Month," said Richard Marks, Sales Director and Interim General Manager for Cricket in California and Nevada. "Cricket is excited to power a dedicated playlist by Tamia and to help raise awareness, along with Susan G. Komen for the Cure, about understanding and mitigating the risks of breast cancer."

"This partnership is happening because both our organizations believe in the power of music to make a difference in the lives of the women listening," said Laura Farmer Sherman, Executive Director of Susan G. Komen for the Cure in San Diego County. "We are always inspired by corporations like Cricket who step forward to make a difference. The funds raised through this promotion will save lives and support us in helping uninsured women in our County get access to free treatments and services."

"An estimated 1 out of 8 U.S. women will develop invasive breast cancer over the course of her lifetime. These are our nation's mothers, daughters, grandmothers, & professionals. Breast Cancer touches all of us in some way," said Tamia. "As a woman living with MS, I understand the trials and tribulations of someone battling a life threatening illness. Education, proper funding, and early detection are crucial to winning the fight. Please support this worthy cause and let's find a cure."

How to get Tamia's Album and Playlist

Within the Muve Music service, navigate to Tamia's album through the "Download2Donate" banner in Get Music, the service's music discovery feature or find Tamia's Songs of Courage playlist featured in MY DJ. The album is also sharable via Muve Music's Get Social SMS functionality called SHOUT- where Muve Music's 600,000 customers across the nation can shout their support of the album to other Muve Music customers.

Playlist: Tamia's Songs of Courage

Track listing:


1. "I'm Every Woman" - Chaka Khan
2. "Hold On, Help Is On The Way" - Whitney Houston
3. "Because of You" - Tamia
4. "I Will Not Be Broken" - Bonnie Raitt
5. "I Run For Life" - Melissa Etheridge
6. "Give Me You" - Tamia
7. "Sweeter" - Kim Burrell
8. "Ain't No Need To Worry" - Anita Baker & Bebe Winans
9. "I Look To You" - Whitney Houston
10. "Never Give Up" - Yolanda Adams
11. "You Raise Me Up" - Josh Groban
12. "A New Day Has Come" - Celine Dion
13. "Heal The World" - Michael Jackson
14. "Every Day Is a Winding Road" - Sheryl Crow
15. "I Just Called To Say I Love You" - Stevie Wonder
Tamia's new album, Beautiful Surprise (Plus 1 Music/EMI Label Services), is noted by critics as her best body of work to date and hit #4 on Billboard's Hot 100Chart. Tamia's voice and power vocals soar to new heights on her latest project and she can be seen live during her Nationwide Single Ladies Tour with R. Kelly (Now through Dec. 7). For more information about Tamia, go to www.tamiaworld.com.

To Download Tamia's Playlist Songs of Courage:


1. Open the Muve Music app.
2. Tap the "My DJ" button.
3. Tap the Playlist Heading 2012 Artist Playlists.
4. Tap Tamia's Songs of Courage.
To Download Tamia's Album Beautiful Surprise:


1. Open the Muve Music app.
2. Tap the "Get Music" button.
3. Press Tamia's pink ribbon banner.
4. Download her current album, Beautiful Surprise.
Follow Susan G. Komen, Cricket and their efforts to raise Breast Cancer Awareness online through a series of social media blasts at www.twitter.com/komensandiego or www.twitter.com/cricketnation.

Cricket's initial commitment will focus on raising awareness and raising funds for Susan G. Komen and Cricket will continue to work with the foundation to create ways to support the cause.

How to get Muve Music

Muve Music is available on HTC One V, ZTE Engage, Huawei Mercury, Huawei Ascend II, Samsung Vitality, ZTE Score and the ZTE Chorus at Cricket company-owned stores, online at www.mycricket.com and through select partner retail outlets. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly. For more information about Cricket's cell phone plans and dynamic mobile device lineup, please visit mycricket.com.

With the ever-growing Muve Music song catalog, customers can choose from millions of songs featuring the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment, EMI Music and global rights agency Merlin, as well as independents IODA, and INgrooves.

Muve Music, now included in Cricket's unlimited nationwide talk, text, and data plus music rate plans, provides customers exclusive access to artist commentary, music and video through Muve Music's monthly artist programs.

About Cricket

Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts serving approximately 6 million customers. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital wireless networks. Cricket's innovative products and services including the award-winning Muve Music(®) - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

About Susan G. Komen for the Cure®, San Diego

Since its inception in 1995, Komen San Diego has raised more than $10.5 million to fund local non-profits who provide everything from free diagnostic mammograms and surgeries to meal delivery, childcare and temporary financial aid. Seventy-five percent of every dollar raised in San Diego stays right here in San Diego County to fund free diagnostic mammograms, treatment and services for uninsured and underinsured women and their families. The remaining 25 percent funds international breast cancer research. In fact, next to the U.S. government, Susan G. Komen for the Cure® is the largest funder of breast cancer research in the world. For more information, please visit www.komensandiego.org.

For additional information about the San Diego Race for the Cure, forming a team, fundraising, recruiting team members or to register, Click here.





SOURCE Cricket

Photo:http://photos.prnewswire.com/prnh/20120202/LA46949LOGO
http://photoarchive.ap.org/
Cricket

CONTACT: Jennifer Borba von Stauffenberg, Olive PR Solutions, Inc., 619-955-5285, jennifer@oliveprsolutions.com; or Laura Farmer Sherman, Susan G. Komen for the Cure,® San Diego, 858-573-2760, laura@sdkomen.org; or Greg Lund, Cricket Communications, Inc., 858-882-9105, glund@cricketcommunications.com


-------
Profile: intent