World's First Laser-Projected Screening of Full-Length Movie Debuts with Christie Laser Projector;

World's First Laser-Projected Screening of Full-Length Movie Debuts with Christie Laser Projector;







- 2D Light Levels Achieved For 3D at IBC 2012 'Big Screen' Event



AMSTERDAM, Sept. 6, 2012 /PRNewswire/ -- IBC -- Christie® will light up the 'IBC Big Screen' cinema at RAI Amsterdam on Monday, delivering unprecedented 2D light levels for 3D content, addressing one of the cinema industry's most pressing problems - the unsatisfactory showing of 3D content at low light levels, typically less than 3 foot lamberts (ft-L), when 14 ft-L is the standard for 2D films. The event will also be the public premiere of Christie's first prototype laser projector.



"Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens," said Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions. "Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show how spectacular a movie maker's vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales."



Continuing, Dr. Shaw noted that "some attendees leave 3D movies complaining of headaches and sore eyes. Like reading a book in low light, low brightness on the movie screen is one reason for these complaints. Delivering more lumens will help address these effects, as will the advent of 'eye-easy' high frame rate (HFR) movies."



Dr. Shaw will address the low brightness problem in detail in a short address, and noted stereographers Demetri Portelli ('Hugo') and Corey Turner ('Transformers: Dark of the Moon') will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.



Corey Turner, VP, Post Production for Paramount, added that "Technologies like this will only help filmmakers fall even more in love with 3D. It will also finally give audiences a way to see all of the wonderful detail that the director and many members of their crew put into each and every shot. People will no longer cautiously question, "...is this really in 3D?" because they will be able to see and detect all of the subtle depth cues intended for the presentation."



Following the presentation by Dr. Shaw and Mr. Portelli and Mr. Turner, Martin Scorsese's "Hugo 3D" - the first laser projection screening of a feature-length 3D movie at 2D brightness levels - will be shown, courtesy of Paramount Pictures International, Christie and XPAND 3D.



Commenting on the laser projector and that route specifically, Dr. Shaw said that "There's half-a-dozen different 'forks in the road' decisions that have to be made when designing a laser-projection system. ...Our final laser projector family, when announced, will continue this trend of innovative, high performance products that will address the specific needs of our customers in the cinema, pro AV and advanced visualisation and simulation arenas."



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Christie

CONTACT: Christie - Alexis Lipoff, Email: alexis.lipoff@christiedigital.com

Web Site: http://www.christieemea.com


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